Latifa Bint Alaya El Arfaou. Singer. Actress.
Music industry hopefuls, it’s time to update your calendar because Spotify is presenting its first-ever Sawtik female-only masterclass.
And Arab superstar and Godmother of Sawtik, Latifa Bint Alaya El Arfaoui, is set to host a special guest spot to share her story. The special installment, which supports the region’s emerging female artists as part of the Sawtik initiative.
The Tunisian superstar, who has partnered with the world’s most popular audio streaming service to be a mentor to exceptional up-and-coming talents from countries like UAE, KSA, Lebanon, Syria, Palestine, Egypt, Tunisia, Algeria and Morocco, will be offering creators valuable tips and advice.
Latifa, who started her career in the 80s, told “Vogue Arabia.” “My journey hasn’t happened without its challenges and while I enjoy a successful career, there are many others still waiting for the right opportunity to shine.”
The singer and actress added Sawtik offers female artists an effective platform to reveal their talent and build a connection with audiences who will love their music across all genres.
Sawtik, which means “your voice” in Arabic, was launched as Spotify’s inaugural women-in-music initiative for the Middle East and North Africa region. The initiative, unveiled with 16 emerging talents including Almas, Jarra and Feluka, is also backed by other influential women in the music business. Introduced the same week that Apple launched its New Artists: Middle East playlist.
source/content: abouther.com
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