In a strategic move to expand its presence in Africa, Qatar Airways Group has announced the acquisition of a 25% stake in Airlink, a prominent regional carrier based in Southern Africa. This investment, revealed on August 20, 2024, aims to enhance the existing code-sharing partnership between the two airlines and bolster Qatar Airways’ growth strategy across the African continent.
Airlink, established in 1992, has a robust network covering more than 45 destinations in 15 African countries. With a fleet of over 65 jetliners, it serves various cities throughout Southern Africa, as well as destinations in Madagascar and St Helena Island.
The collaboration is expected to bring mutual benefits, including network expansion, increased capacity, and extended marketing reach. Airlink Chief Executive Rodger Foster highlighted the significance of the deal, saying, “Having Qatar Airways as an equity partner is a powerful endorsement of Airlink and echoes our faith in the markets we currently serve and plan to add to our network.”
The partnership will also align both carriers’ loyalty programs – Qatar Airways Privilege Club and Airlink Skybucks – offering enhanced benefits to customers.
Qatar Airways, which currently flies to 29 destinations in Africa, has been actively pursuing its Africa growth strategy since 2019. The airline has been expanding its presence on the continent, adding new destinations such as Abidjan, Abuja, Accra, Harare, Kano, Luanda, Lusaka, and Port Harcourt to its network, while also resuming services to Cairo and Alexandria.
This investment follows Qatar Airways’ previous strategic moves in Africa, including acquiring a 60% stake in a new multi-billion-dollar international airport being built near Kigali, Rwanda, in 2019.
As part of its broader expansion plans, Qatar Airways has also announced increased flight frequencies to popular tourism destinations. Starting October 27, the airline will add an eighth daily flight to London, bringing the total to 56 weekly flights. Additionally, it plans to increase services to Male (Maldives), Miami (US), and Tokyo (Japan) during the 2024-2025 winter season.
This latest acquisition underscores Qatar Airways’ commitment to strengthening its position in the African aviation market and capitalizing on the continent’s growth potential.
source/content: gtrmag.com /globaltravelretailmagazine (headline edited)
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Senior executives from Qatar Airways and Airlink at the announcement
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QATAR