Arabs & Arabian Records Aggregator. Chronicler. Milestones of the 25 Countries of the Arabic Speaking World (official / co-official). AGCC. MENA. Global. Ist's to Top 10's. Records. Read & Enjoy./ www.arabianrecords.org
Arab American filmmaker Ruby Malek is shining a spotlight on Saudi talent in the 10-episode docuseries “Herstory” which follows the journeys of Saudi’s modern-day female music stars.
“We were just fascinated by the amount of talent because a lot of these artists are self-taught. And, you know, there were no music schools that they went to. There wasn’t like a piano teacher that would teach these women,” said Malek to Arab News.
“A lot of these artists actually didn’t show their identity, didn’t show their faces, and weren’t really out there… We’re still talking about 2020 now, so it wasn’t like now in 2023.”
Chronicling these artists’ struggles, triumphs and their place in the cultural history of the Kingdom, the series blends the passion for music-infused storytelling Ruby honed making music videos and her skills as a documentarian.
“I’m the generation that grew up watching MTV, VH1, so I was very into the various reality shows, and that’s what I kind of fell into. I fell into creating reality shows and formats, and so went from music videos to reality shows, documentaries. And then one thing led to another,” said Malek.
Motivated by the positive changes of Saudi Vision 2030, Malek sought to showcase a side of Saudi Arabia that she had not seen in the West. With the series having opened doors for the creator, she’s excited to continue working in the Kingdom.
“I actually have been back to Saudi. I shot a show for Vice, and yes, I would definitely (work there again). I mean, as a producer, there’s so much potential and there’s so many stories to be told that I think I will be going there more often and very soon,” she said.
source/content: arabnews.com (headline edited)
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Arab American filmmaker Ruby Malek is shining a spotlight on Saudi talent in the 10-episode docuseries “Herstory” which follows the journeys of Saudi’s modern-day female music stars.
Here are six powerful fiction books by Palestinian authors.
01. ‘My First and Only Love’
Sahar Khalifeh’s book is a deeply poetic account of love and resistance through a young girl’s eyes.
02.‘Minor Detail’
Adania Shibli’s book is a searing novel meditating on war, violence and memory. It was longlisted for the 2021 International Booker Prize.
03. ‘Where the Bird Disappeared’
This lyrical novel, by Ghassan Zaqtan, is set in the surroundings of the Palestinian village of Zakariyya. It weaves a narrative rich in sensory detail yet troubled by the porousness of memory.
04. ‘Trees for the Absentees’
Ahlam Bsharat’s novel moves delicately between a young woman growing up and the occupation that looms overhead.
05. ‘Against the Loveless World’
Susan Abulhawa’s book follows Nahr, a young Palestinian woman who fights for a better life for her family as she travels as a refugee throughout the Middle East. It was among the finalists for the 2020 Athenaeum of Philadelphia Literary Award.
06. ‘Mother of Strangers’
Based on the true story of two Jaffa teenagers in the late 1940’s, “Mother of Strangers” by Suad Amiry follows the daily lives of Subhi, a 15-year-old mechanic, and Shams, the 13-year-old student he hopes to marry one day.
Dubai holds lots of Guinness World Records from being home to the world’s tallest tower, the world’s deepest swimming pool and the world’s tallest landmark sign.
And now, the city can add another accolade to its impressive list of world records as Expo City’s Al Wasl Plaza has secured a Guinness World Record.
Al Wasl Plaza – Expo City’s dome – has won the Guinness World Record title for the largest interactive immersive dome.
Alwaleed Osman, Official Adjudicator at Guinness World Records, said on the unveiling of the award: “Al Wasl Plaza stands as a testament to architectural excellence and a distinguished structure that resonates with those who have had the privilege of experiencing it.
“Its recognition in Guinness World Records underscores the commitment of Expo 2020, and the subsequent Expo City Dubai, to innovation and excellence.”
The beating heart of Expo City, it’s 130 metres in diameter and over 67 metres tall (that’s big enough to fit the Leaning Tower of Pisa beneath it) and visitors can see immersive 360° videos projected onto the surface of the dome.
Up to 252 laser projectors are used to put images on the architecture that can be viewed from inside or outside of the dome.
Designed by Adrian Smith + Gordon Gill Architecture, Al Wasl Plaza has been built using unique materials that ensure it can be used year-round.
The semi-outdoor space has a trellis framework made out of steel and the pattern is inspired by the logo of the Expo 2020 exhibition. Fun fact: The logo is fully visible at the apex of the dome.
During Expo 2020 Dubai, Al Wasl Plaza was a hub for events from concerts to performances and, next year, it will host the UNTOLD music festival.
Al Wasl Plaza hosts daily projection shows and, upon news of its latest award, has opened the new Al Wasl Plaza Café – a homegrown brand that offers Arabic fusion cuisine.
Rami Al-Ali became the first Syrian Fashion designer to be recognized by the Business of Fashion List.
The Dubai-based fashion designer creates couture, bridal, and ready-to-wear collections. Naomi Campbell, Amal Clooney, and Assala are among some of the many celebrities he has dressed.
In 2001, he established his couture collection in Dubai and made his debut in Paris Couture Week in 2012.
The Business of Fashion is an online Magazine renowned globally for its definitive, explanatory point of view on the fashion world. Their aim is to build fashion’s worldwide community to inform, advise, and connect the Fashion industry. The online publication was founded in 2007 by Imran Amed.
The BoF 500 list is an index of diverse people molding the fashion world; from designers to entrepreneurs to personalities.
Other Arab figures who made the BoF’s 500 list feature Mohammed Ashi, Saudi’s first designer on the list, Emirati’s Khadija Al Bastaki along Saudi internet personality Amy Roko.
Two more UAE residents, Emirati Sheikh Ahmed Bin Faisal Al Qassimi and British painter Sacha Jafri, receive awards in the culture category.
The Mother Teresa International Awards 2023 celebrated the accomplishments of 18 outstanding individuals, with Emirati philanthropist Ahmed Al Falasi at the forefront for his contributions to social work. Al Falasi, recognised as the Arab Hope Maker in 2020, garnered this honour for his humanitarian efforts in establishing advanced kidney dialysis centres and incubators in Kenya’s Mombasa.
Joining the ranks of awardees were two esteemed UAE residents, Emirati Sheikh Ahmed Bin Faisal Al Qassimi and British painter Sacha Jafri. Both were lauded in the culture category. The accolades were presented during a ceremony held at Dubai’s Conrad Hotel on August 26, which was the 113th birth anniversary of Mother Teresa, a global icon known for her selfless devotion.
These awards were organised by the All-India Minority and Weaker Sections Council, a non-political organisation founded by Late Prafulla Chandra Sen, a former chief minister of West Bengal, and Mr. Anthony Arun Biswas, alongside other dignitaries.
Mother Teresa, beatified by Pope John Paul II as Saint Teresa, was born on August 26, 1910. She founded the Missionaries of Charity, a humanitarian organisation that grew to include over 4,500 nuns serving in 133 countries. Her life’s work revolved around assisting the most impoverished individuals, receiving honours such as the Ramon Magsaysay Peace Prize and the Nobel Peace Prize.
Notably, this marked the first instance of the award ceremony being hosted outside of India. After Saint Teresa’s passing in 1997, the council established the Mother Teresa International and Millennium Award Committee. This committee was entrusted with the task of annually recognising exceptional individuals who have excelled in the fields of education, science, culture, sports, social work, medicine, industry, and politics in India.
Prior to this event, the Harmony Organisation, which also presents awards in Mother Teresa’s name, expressed concerns regarding the August 26 event in Dubai. They asserted that it lacked the endorsement or recognition of the Missionaries of Charity, the Catholic religious institute established by Mother Teresa herself in 1950. This institute, now under the Catholic Church’s recognition as Saint Teresa of Calcutta, exclusively supports Harmony Organisation’s awards, they said, emphasising that any other award ceremony could tarnish the legacy of the revered Saint.
However, the organisers of the Mother Teresa International Awards unequivocally refuted these claims. Dr. T.H. Ireland, Principal of St. James’ School in Kolkata and chairman of the awards committee told Khaleej Times: “Nobody can lay sole claim to Mother Teresa. She was a universal icon. Our award ceremony has a 22-year history of recognising luminaries such as Dr Manmohan Singh, the former Prime Minister of India, and Ms. Sheikh Hasina, the Prime Minister of Bangladesh.”
During a press conference earlier, Indian playback singer Usha Uthup shared her profound connection with Mother Teresa, spanning four decades. She recalled visiting Mother Teresa at the Missionaries of Charity in Kolkata during both her trying and triumphant times. Usha Uthup said she had the privilege of being present during her passing and her canonisation.
Dubai businessman and cricket enthusiast Shyam Bhatia fondly remembered his visits to Mother Teresa and her simple yet powerful message: “We don’t want your money; we want your time.”
Sacha Jafri, the Dubai-based world-renowned artist, who intends to place the first official artwork on the moon, expressed his delight at receiving this prestigious award.
The ceremony’s highlights included dance performances by the mother-daughter actor-artiste duo Indrani Dutta and Rajnandini Paul, as well as Bollywood actor Kalpana Iyer and Usha Uthup, creating a memorable blend of song and dance.
Egyptian architectural historian May El-Ibrashy is among the winners of the 2022 Prince Claus Impacts awards for her contribution and innovation in her community.
The Prince Claus Fund has announced on Tuesday the six recipients of the first 2022 Prince Claus Impact Awards.
The new award honours individuals whose work in art and culture engages their communities in innovative, positive ways while addressing issues of urgent contemporary relevance.
El-Ibrashy is an architect whose work centres on community engagement through heritage conservation, rehabilitation, preservation, and re-signification. She is the founder of the Megawra Built Environment Collective, a twinship between an architectural firm and an NGO.
Through her work she has managed to create a real difference for the often-marginalised communities living in Cairo’s historic centre and has created an important counter narrative to the current government’s focus on urban expansion and renewal, creating a new sense of hope and pride for the communities she works with.
Focusing on Al-Khalifa District in Sayeda Zeinab, Al-Hattaba district by the citadel, and Al-Imam Al-Shafii district, El-Ibrashy’s participatory conservation initiative is an inspiring successful community dialogue that has been going on for 10 years. The impact of the dialogue still resonates in the communities of Al Khalifa District, Al-Hattaba and Al-Imam Al-Shafii.
The other five recipients are:
Ailton Alves Lacerda Krenak (Brazil), an indigenous leader, environmentalist, and philosopher.
Alain Gomis (Senegal), a Senegalese-French film director and screenwriter.
Hassan Darsi (Morocco), a visual artist whose work promotes critical thinking about public spaces and citizenship.
Luis Manuel Otero Alcántara (Cuba), an artist and human rights defender.
María Medrano (Argentina) is a writer, poet and editor.
The Awards Ceremony shall take place in the Royal Palace Amsterdam on the 7th of December.
By calling for women’s education and freedom, Saida Manoubia was truly a feminist ahead of her time.
Her shrine, located in the governorate of Manouba, west of Tunis, is a historical and cultural landmark of the city. It’s a gathering spot for locals and a venue for musical events. Visitors partake in the eating, conversing, and singing of folk songs praising and singing the saint’s virtues.
When I got inside, I was advised to talk to Aunt Zaziya, an elderly woman who resides in one of the building’s rooms. A long line of people had formed outside her door. I stepped in and sat down while she was having lunch in a small room surrounded by a few bags of gifts from the visitors a short time later.
People bring Aunt Zaziya treats to give away to visitors, as well as meat to cook and eat there, and she sends them away with Lella Saida’s blessings. She told me stories about couples who were able to conceive after years of unsuccessful attempts and women who married at a very advanced age thanks to the saint’s blessings. Aunt Zaziya, on the other hand, refused to continue the conversation when I told her I wanted to learn more about this renowned and revered woman.
I had the opportunity to speak with some of the women present and hear their stories. Amira, 25, described her visits to the shrine as providing her with “interior comfort.” But she didn’t know anything about Lella Saida’s background, her life story, or Sufism in general. Saida Manoubiya was described as a “smart and nice woman who assisted the underprivileged” by other regular visitors. However, the specifics of what made her such a wonderful woman were not widely known.
This lack of understanding runs against to Saida Manoubiya’s own beliefs, as well as how she lived her life and why she is regarded as one of Tunisia’s greatest women.
Education in a Patriarchal Society
Aicha, who grew up in Tunis during the Hafsid reign in the 13th century, possessed outstanding intelligence and intuition. Her father was a religious figure, an Imam or a Quran instructor. In his relationship with Aicha, it’s worth noting that he encouraged her education by teaching her Arabic (her native tongue is Amazigh) and the Quran.
It was evident that Aicha was different; she was a free spirit who refused to conform to the limits put on women at the period, something the villagers did not appreciate. Her behavior was viewed as unconventional or liberal, to the extent where her father was frequently chastised for her conduct.
When Aicha was told she would be married to a relative, she refused and decided to leave, an option that is still frowned upon now in Tunisia, let alone in the 1200s. Aicha was seeking freedom, financial independence, and education when she left Manouba for Tunis and sacrificed her family life. She was leaving behind the confines of a loveless marriage and traditional social constraints, as well as the confines of a loveless marriage and traditional social constraints.
According to historian Abdel Jalil Bouguerra, education was only available to specific women during that time: foreigners from the Mashreq, Al-Andalus, or the ruling family’s elite women. Aicha, on the other hand, was neither of these things.
She began knitting and spinning wool to support herself after settling in Montfleury, and she quickly became a disciple of Abu al-Hasan al-Shadhili, one of the most renowned religious personalities of his time, who was immersed in the Sufi school of Ibn Arabi al-Andalusi. Women and men are equal, according to Ibn Arabi, a controversial yet prominent person in Islamic history. It’s no wonder that Aicha picked this Sufi order as her educational path because he wrote extensively about the different female teachers who molded his spiritual knowledge.
Aicha continued to break social conventions at the time. She studied the Quran and attempted to analyze it attentively in order to comprehend its contents, opting for inquiry as a way to religion. She would leave her house without a male companion and go out to preach and debate with men. Some Sheikhs are said to have called for her stoning as a result of this.
She, on the other hand, worked hard in class, passed multiple exams, and swiftly advanced from student to teacher. Sufi intellectuals and kings were drawn to her arguments with her mentor, al-Shadhili. Continuing her schooling at that time is a remarkable achievement in and of itself. But pursuing and teaching Islamic studies and religion, a field dominated largely by men, is even more impressive.
Prominence & Influence
Aicha rose to prominence as a significant religious person in Tunisia, with connections to the most powerful religious groups. In Sufi societies, accompanying her master to various prayer spots on top of mountains and hills is considered a luxury. She then got close to prince Abou Mouhamad Abdel Wahed and Sultan Abou Zakariyah, and she received access to prayer sites formerly only open to men, such as Mousalla Al-Idayn, erected by Abi Zakariya in 1229.
Aicha’s fluent style and advanced language skills, which were once exclusively expected of prominent male intellectuals, as she preached at the Mosque of Safsafa (the area is now the shrine of Abdallah Chrif), astounded and amazed people.
Aicha was a philanthropist who lived off her earnings and gave the remainder to the underprivileged, especially women, in addition to her scholastic and religious qualities. There is also evidence that she purchased some Tunisian slaves who were being shipped to Italy only to free them six centuries before slavery was abolished in Tunisia in 1846.
In an official ceremony, Al-Shadhili gave Aicha his cloak, ring, and the title of Qutb, and referred to her as a “Imam of men” as he was leaving Tunisia. In Sufism, the highest spiritual position is Qutb (literally “pole”), and Aicha was a pole of knowledge and religion during her lifetime and beyond.
Her spirituality and deeds influenced people’s lives in such a way that she was elevated to the status of a Saint, and her life was surrounded by supernatural and divine legends known in Sunni Islam as “Karamat.” Her father once gave her a bull for agricultural purposes, but she instead gave it all to the impoverished, requesting them to return the bones. The bull came back to life once the bones were retrieved.
What is certain about her life is that she was a strong, independent woman who was able to break free from social constraints and establish herself as an equal and intellectual superior to males of her time. Saida Manoubiya was a feminist ahead of her time, advocating for women’s education and freedom.
Jericho is one of the oldest continually inhabited cities on earth.
The United Nations’ cultural organization UNESCO inscribed the pre-historic site of Tell es-Sultan, near the Palestinian city of Jericho in the occupied West Bank, on its World Heritage List on Sunday.
Tell es-Sultan, which predates Egypt’s pyramids, is an oval-shaped tell, or mound, located in the Jordan Valley that contains the prehistoric deposits of human activity.
The UNESCO decision, which was posted by the organization on X, formerly Twitter, was taken at its 45th world heritage committee meeting held in Riyadh, Saudi Arabia. “The property proposed for nomination is the prehistoric archaeological site of Tell es-Sultan, located outside the antique site of Jericho,” UNESCO’s assistant director general, Ernesto Ottone, said at the session.
The site was inscribed following a three-year candidacy “during which no state party raised any objections,” said a diplomat, speaking on condition of anonymity as he was not authorized to speak to the media. “There are no Jewish or Christian remains found at the (Tell Al-Sultan) site. It’s a place of pre-historic remains,” the diplomat told AFP.
Palestinian president Mahmoud Abbas said he considered the decision to inscribe Tell es-Sultan “a matter of great importance and evidence of the authenticity and history of the Palestinian people.”He vowed that the Palestinian authorities would “continue to preserve this unique site for all humanity,” according to a statement from his office.
UNESCO’s listing shows that the Tell es-Sultan site is “an integral part of the diverse Palestinian heritage of exceptional human value,” Palestinian tourism minister Rula Maayah, who was attending the meeting in Riyadh, said in a statement.Given Tell es-Sultan’s “importance as the oldest fortified city in the world… it deserves to be a World Heritage Site,” she said.
“A permanent settlement had emerged here by the 9th to 8th millennium BC due to the fertile soil of the oasis and easy access to water,” UNESCO said on its website.
UNESCO said the “skulls and statues found on the site” testify to cultic practices among the neolithic population there, while the early bronze age archaeological material shows signs of urban planning.
The Tell es-Sultan site has been under excavation for over a century and is billed as the oldest continuously inhabited settlement on the planet, the official Palestinian news agency Wafa reported.
Tell es-Sultan is the fourth Palestinian site to be listed on UNESCO’s world heritage list, alongside the Church of the Nativity and the Old City of Hebron.
source/content: arabnews.com (headline edited)
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A view of the pre-historic site of Tell al-Sultan, near the Palestinian city of Jericho in the occupied West Bank, which predates Egypt’s pyramids. (Hazem Bader/AFP)
A tourist rides a camel at the pre-historic site of Tell al-Sultan near the Palestinian city of Jericho in the occupied West Bank on September 17, 2023, which was added to the UNESCO World Heritage List on the same day. (Hazem Bader/AFP)
In the heart of Historic Cairo, the mausoleum and mosque of Sayeda Zeinab (6-62 hijri), the granddaughter of the Prophet Muhammad, centres the square and district that holds her name.
Sayeda Zeinab is known among Egyptians as Om Hashim (Hashim’s mother) since she was the one who took care of the wounded and martyred members of her tribe during the battle of Karbala. She is also known as El-Tahra (The Pure) and as ” Om El-Awagez” (mother of the disabled) because she attended to elderly and disabled women. Egyptians also know her by the title El-Mushira (The One to Consult) and Raeisat El-Diwan (The chief of diwan) because she opened her house for the people who sought her guidance and proclaimed her the head of her diwan of spiritual guidance.
Born in the sixth year of Hijra in Madina, this bright and beautiful girl was known for her sound mind and intellect and was often referred to as Aqilat Bani Hashem (The sound mind of the tribe of Bani Hashim).
She got married and had four boys and two girls. She became known for her gatherings on Islamic jurisprudence, where she shared her knowledge. She lived a simple, pious life until she witnessed the harshest moments in Islamic History.
In Aisha Abdel-Rahman’s book titled Al-Saida Zeinab Aqilat Bani Hashim, published in 1985 by Dar El-Ketab El-Araby, she was described as the hero of the famous Karbala battle, which occurred between the party of Al-Hussien Ibn Ali, grandson of the prophet Muhammed and Yazid Ibn Umayya. Sayeda Zeinab was spotted protecting the women, soothing the injured, and protecting the bodies of the dead. She lost her brother Al-Hussien in this battle but managed to spare the life of his son Ali Zein Al-Abdein, a child back then.
After losing this battle, her staying in Al-Madina became a real threat to the Umayyads after they seized the caliphate and killed Al-Hussien and almost all of Prophet Muhammed’s descendants (Ahl al-Bayt). Consequently, Sayeda Zeinab, the representative of the Ahl al-Bayt had to choose their exile. She chose Egypt, arriving in modern-day Cairo in year 61 of Hijra.
When she came to Egypt with her family, almost all Egyptians came out to greet her. She was greatly honoured by the Egyptian people who visited her and consulted her constantly on her premises at Qanater Al-Sibaa (The Lions Barrages ), approximately the current location of El-Sayeda Zeinab’s mosque and mausoleum.
According to Ali Pasha Mubarak’s series Al-Khetat Al-Tawfiqia, ” Sayeda Zeinab Street was named after Sayeda Zeinab, daughter of Imam Ali, bless be upon him, because this is where her mausoleum is situated in a golden copper compartment with an embroidery silk cover underneath a high dome that is situated inside Al-Zainabi mosque near Qanater Al-Sibaa. The mosque was renovated by Prince Ali Pasha Al-Wazir in 955. Then, it was renovated and enlarged during the reign of Prince Abdel-Rahman Katkhuda in 1173. The mosque is always full of visitors. A Hadra (Sufi ritual of praising God’s presence) is held every Sunday night, and a Maqraa ( A night of reading the Quran) is held every Wednesday night. The mosque also witnesses the celebration of her Moulid (her ascension) every year,” reads the book.
Touched by the emotions of Egyptians, Sayeda Zeinab is said to have blessed Egypt, saying: ” O People of Egypt, you stood by us, may God stand by you, you were our refuge, may God be yours, you helped us, may God always help you out of all difficulties. “
She died in year 62 of Hijra, with conflicting stories surrounding her burial. Some say she was buried in Madina. Others say she was buried in Egypt. But the fact remains that she came to Egypt and that her presence is still felt, appreciated and celebrated. People still refer to her for spiritual guidance.
Her annual moulid, one of the largest and most iconic, takes place on the 28th of Ragab in the Hijri year.
Egyptians walk outside Cairo’s Sayeda Zainab mosque during celebrations marking the birthday of Prophet Mohamed s granddaughter Zeinab, late on February 14, 2023. AFP
Besides his Elaqsa Watches and the newly launched Lion Watch, Fouad Zrhari unveiled plans to launch a third brand in 2024 that is entirely Moroccan.
In the world of horology, where time is measured with precision and elegance is crafted into every tick of the clock, Moroccan watchmaker Fouad Zrhari managed to fuse passion and craftsmanship and create meticulously designed pieces.
In an interview with Morocco World News, Zrhari shared his journey, one that transformed his love for watchmaking into a brand that blends the artistry of Arabic calligraphy and Morocco’s rich heritage.
A Passion ignited by chance
Zrhari’s love for watchmaking began by chance, as he describes it as “just a coup de foudre,” love at first sight.
It was the charm of timepieces that captured his heart and the idea of creating an instrument capable of measuring time, with its intricate mechanical diversity, was simply fascinating.
“The idea of creating an instrument that measures time fascinates me,” he said, adding that “the precision of tiny pieces fitting together one by one until they tell the time is just incredible.”
Like many young individuals searching for their path in life, Zrhari initially found himself at a crossroads. He stumbled upon an opportunity to attend a school for micro-mechanics, a choice that would become instrumental in shaping his destiny.
Little did he know that this decision would later lay the foundation for his future world of watchmaking. “The effort I exerted during that time serves me well today in the world of watchmaking,” he underlined.
“The school of micro-mechanics brought me immense value because it shares many similarities with instruments of measurement and calculation” which are used in watchmaking, he explained.
With his newfound skills, Zrhari went on to work with prestigious names in the industry, including Franck Muller, Roger Dubuis, and Jaeger-LeCoultre, which became his training ground. He reminisced about those days when celebrities graced the workshops.
Within these workshops, Zrhari undertook various roles, each offering a unique perspective on the art of watchmaking.
Through various roles and tasks, he learned the intricacies of the watchmaking process and emphasized the importance of the diverse trades within the industry. “This experience taught me about the entire process of watchmaking,” he said.
Turning a Dream into Reality
Yet, the defining moment of Zrhari’s journey came when he decided to take a leap of faith. Despite the challenges and strict regulations of designing watches while employed in Switzerland, he chose to work discreetly from his own home.
It was a risk, but it was fueled by a dream. “I saw many Arab personalities visiting the workshops and ordering their own models,” Zrhari recalled. “I turned to my friend and asked, ‘Why don’t Arabs manufacture their own watches?’ I didn’t understand it. Even though it might not be easy, I felt we should at least try.”
The response he received was one of doubt and skepticism. “Impossible,” his friend responded as he laughed. “It’s very difficult to gain recognition, very difficult to sell, and very difficult to invest in, as it demands a significant amount of money and time,” his friend told him.
However, Zrhari embraced this skepticism as a challenge, one he was determined to overcome.
That’s when Zehari decided to craft timepieces that are more than mere instruments that tell time, but a reflection of his heritage and a celebration of Arab culture.
Championing Arab Heritage in Watchmaking
Zrhari has infused his watches with a distinctive signature that pays homage to his Moroccan origins. “Arabic calligraphy, whether subtly concealed or prominently displayed, and Indo-Arabic numerals adorning the dial are the hallmarks of my creations,” Zrhari proudly said.
His watches stand as unique works of art, capturing the essence of his Moroccan roots.
These watches are not just timekeeping instruments; they are an embodiment of his identity, designed to be “recognizable from a distance,” Zrahri said.
What sets them apart further is their exclusivity. Zrhari’s watches are exceptionally limited in number, with the ultra-exclusive Elaqsa Watches, and the newly launched Lion Watch offering affordability to a wider audience.
Zrhari’s promise of a third brand, entirely Moroccan, in 2024 hints at an exciting future, where Zrhari’s artistry and Moroccan heritage will shine brightly in the world of horology.
Today, Zrhari’s journey has evolved into a mission. His passion for watchmaking has become more than just a hobby, as it is now a driving force with a clear purpose.
“There is a huge market and enthusiasm in this business,” Zrhari emphasized as he spoke of his ambition to establish a watchmaking training center in Morocco. This endeavor is not just about creating timepieces; it’s about creating added value for the African continent, he noted.
In addition, Zrahri conveyed an important message of perseverance and ambition to the youth.
“Don’t give up, even when faced with difficulties,” Zrhari advised. “Failure is not a setback; it’s an opportunity to become even stronger.”
He encouraged young individuals to transform their passion into a profession, regardless of the field they choose. With faith and determination, success will eventually come their way, he concluded.
