Arab Designs take Center Stage at the American Music Awards 2022

The American Music Awards played host to a glittering showcase of Arab fashion this week as the likes of Carrie Underwood, Kelly Rowland, Becky G and Lauren Jauregui showed off gowns from Middle Eastern designers.  

Country singer Underwood opted for a multi-hued dress by Lebanese Italian designer Tony Ward. With a plunging scooped neckline and playful fringed beading, the gown hailed from the designer’s Spring/Summer 2023 collection.

 US singer and actress Rowland took things in a wilder direction with a leopard print sculptural gown by Lebanon’s Nicolas Jebran. The Rowland added black latex gloves for a dose of drama. 

Meanwhile, US singer Becky G showed off an asymmetrical mini dress by Bahraini label Monsoori with a larger-than-life train and voluminous material draped on one shoulder.  

For her part, US singer Lauren Jauregui, a member of Fifth Harmony, flaunted a floor-length number by designer Norma Kamali, who is partly of Lebanese descent. The heavily embroidered gown hailed from the designers Resort 2023 collection and featured tulip sleeves and a flared skirt.  

Superstar singer and songwriter Taylor Swift won all six trophies she was contending for at Sunday night’s awards ceremony, including the artist of the year prize. 

The new American Music Awards accolades lifted Swift’s lifetime total to 40, breaking her own record for most wins at the world’s largest fan-voted awards ceremony, Reuters reported.  

The “Anti-Hero” singer said fan support in recent years had encouraged her to write more music, which made her happier. 

“I have the fans to thank essentially for my happiness,” Swift said to a cheering crowd at the ceremony in Los Angeles. 

Other honors for Swift on Sunday included favorite pop album, country album and video for her re-recording of 2012 record “Red.” The singer has been remaking albums from her past because of a dispute with her former record label. 

For artist of the year, Swift triumphed over formidable names including Beyonce, Harry Styles, The Weeknd, Drake, Adele and Bad Bunny, who had gone into the night with a leading eight nominations.  

Pop singer Pink opened the AMAs show dancing and singing on roller skates to her upbeat song “Never Gonna Not Dance Again.” Later in the ceremony, she performed “Hopelessly Devoted to You” in a tribute to Olivia Newton-John, the “Grease” singer who died in August. 

Musician Lionel Richie, known for “All Night Long” and other 1980s hits, was celebrated with the AMA’s icon award. Stevie Wonder and Charlie Puth performed a medley of Richie songs on dueling pianos. 

It has been another big week for Arab designers, with a number of celebrities opting for Middle Eastern looks for the 2022 Governors Awards in Los Angeles.

Actress Jessica Chastain showed off a red hot Zuhair Murad look, while Elizabeth banks chose a sleek gown by Elie Saab.

source/content: arabnews.com (headline edited)

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Kelly Rowland wore a leopard print sculptural gown by Lebanon’s Nicolas Jebran. (AFP)

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BAHRAIN / LEBANON

UNITED ARAB EMIRATES (U.A.E) :20 Emirati Female Designers Grab Attention at the Golden Jubilee of the ’50th Watch & Jewellery Middle East Show ‘ 2022 (WJMES)

-With more than 900 renowned local and global brands taking part at the 50th (golden jubilee) edition of the Watch and Jewellery Middle East Show (WJMES), which continues until October 9 at Expo Centre Sharjah, 20 Emirati female designers managed to attract the visitors’ attention to the Emirati Jewellers platform, launched by Sharjah Chamber of Commerce and Industry, with the aim to support young Emirati talents in jewellery designing and spotlight their artistic works at the important event.

Abdallah Sultan Al Owais, Chairman of Sharjah Chamber of Commerce and Industry, said that supporting Emirati entrepreneurs and talents is one of the main objectives that Sharjah Chamber is working to achieve, and the Watch and Jewellery Middle East Show has always been supporting Emirati designers through such initiatives as the Emirati Jewellers platform.

He added that over more than eight editions, the platform has been able to provide an exemplary opportunity for the Emirati designers who wish to enter the world of gold-smithing and jewellery whether in Sharjah or the entire UAE, and it succeeded in attracting talents to the jewellery design and trade sector to develop their crafting and marketing skills.

He pointed out that the platform attracted more than 46 Emirati female designers and sponsored the Qelada project, launched by the Ministry of Community Development, to support female designers of determination.

Al-Owais underlined the participation of the youngest Emirati female jeweller along with many other female designers who presented impressive gold and jewellery designs.

Saif Mohamed Al-Midfa, CEO of Expo Centre Sharjah, underscored the importance of the Emirati Jewellers platform being an annual stimulus that attracts more and more Emirati creators to the world of jewellery design and benefits from the event’s large global participation, which contributes to providing these talents with more experiences to develop their businesses.
One of those talents who caught the attention of visitors was Dr. Abeer Awad.

She said, “My passion for beauty and drawing has driven me to discover this talent, and so have the many talent-fostering government initiatives, the most important of which is the Emirati Jewellers platform, which has been the strongest motivator for me to enhance my talent and start my own project”.

Designer Zahira Ahmed Al Marar pointed out that her participation is the second in this event, and she expressed her pride in taking part in this platform together with a group of Emirati talents who work as one team to brightly represent the UAE in such a global event, stressing that Sharjah Chamber is her first and biggest supporter to be a key participant at the event and show her designs to the whole world.

She expressed her gratitude to the Chamber for the great support and diligent follow-up to ensure the continuity and success of the projects.

Sheikha Al Serkal, in turn, underlined her keenness to participate in the Watch and Jewellery Middle East Show being a key platform to showcase her talent, which is admired by the visitors every year.


Azza Al Jarwan, on the other hand, praised Sharjah Chamber’s fostering of young Emirati jewellery talents and bringing to the fore their artistic works in the most outstanding event of jewellery exhibitions.

source/content: wam.ae (headline edited)

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UNITED ARAB EMIRATES (U.A.E)