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Forbes selected Mouna Abbassy and Sophia Alj for two of its prestigious rankings.
Forbes has featured two Moroccan businesswomen on its “30 Women Behind Middle Eastern Brands 2022” and “20 Women Behind Middle Eastern Tech Brands 2022” lists. The two successful, celebrated business leaders are the Founder of IZIL Mouna Abbassy and the co-Founder of Chari.co Sophia Alj.
This week, Forbes released the two lists simultaneously. The magazine’s list of “30 Women Behind Middle Eastern Brands” featured companies operating in six MENA countries, with the UAE hosting 13 of the successful businesses.
The list includes 18 nationalities in total, with Egyptian businesswomen topping the list with 11 entries, followed by Lebanese with 4 mentions.
The “20 Women Behind Middle Eastern Tech Brands” list highlighted the achievements of successful female founders and co-founders of tech platforms and apps. This year, 17 nationalities were represented in the list.
The 20 featured businesses operate in 13 sectors and are prominently based in the UAE (13), Egypt (2), and Saudi Arabia (2).
Mouna Abbassy
Moroccan businesswoman Mouna Abbassy ranked 10th in the “30 Women Behind Middle Eastern Brands 2022” list.
In 2012, Abbassy founded IZIL, an “all-natural skincare line.” The brand offers hair, skin, and body products, inspired by old Moroccan beauty recipes.
IZIL is based in the UAE with clients in Gulf countries, the US, and the UK. The brand’s e-commerce sales to the US and the UK markets recorded a 40% and 50% growth in 2021.
Last year, IZIL opened new offices in Dubai as it launched a Moroccan Hammam and Spa in the Dubai Mall. In terms of social media outreach, the brand currently counts 346K followers on Instagram and 136K followers on Facebook.
Sophia Alj
Sophia Alj ranked 8th in the “20 Women Behind Middle Eastern Tech Brands 2022” list.
She is the co-founder of Morocco’s popular e-shop and startup Chari.co, which she founded with her husband Ismael Belkhayat in 2020.
The Chari application connects retailers to fast-moving consumer goods (FMCG) companies.
In March, the startup acquired Axa Credit for $22 million. A year prior, Chari purchased Moroccan bookkeeping and credit platform Karny.ma which serves roughly 40,000 retailers. The startup concluded the deal after receiving $5 million in seed funding.
As it continues to expand into Francophone African markets, Chari.co has the potential to obtain unicorn status by reaching a valuation of $1 billion.
Doum was founded by mother-daughter duo Samira Madrane and Yasmine Erguibi in 2017.
Samira and Yasmine Erguibi are the Moroccan mother-daughter duo who have made it their mission to make a positive impact in fashion. The designers are playing an active role in promoting sustainability and ethical practices with their accessories label, Doum.
Each design in their bag line is handmade by underprivileged women. The totes, clutches and pouches support fair trade and sustainable practices to preserve local artisanal traditions and invite local women from rural areas around Marrakech to provide for their families via the production of the bags, according to the label’s manifesto.
The brand takes its name from the Moroccan palm leaf, which is collected, pruned and then woven by the artisans. “It is a nod to our culture, heritage and craftsmanship,” explained Yasmine of the decision to name the label Doum.
Today, Doum operates its own cooperative in Morocco, Doum For Women, which currently employs 235 women artisans.
Doum For Women is the first basketry cooperative in Morocco to have obtained SEDEX certification, meaning that the organization ticks all of the boxes of ethical business practices.
Morocco has been continuously creating opportunities for women to integrate many fields and take the lead in positions that were once designed only for men.
Moroccan women are now represented in all fields, from sports and arts to politics and economics.
Indeed, the list is very long of inspiring, canonized Moroccan women whose bravery and infectious passion for social change remain central to the country’s history. For now, however, let’s just revel in the New Year spirit and celebrate the power of women in Morocco by looking back on the achievements of female Moroccan changemakers who made headlines in 2021.
Women in politics
This year, Moroccan politics welcomed seven new ministers in the Aziz Akhannouch government, making a third of the government’s representatives.
Nadia Fellah Alaoui, who is now the Minister of Economy and Finance, was the first woman to be appointed as the Minister of Tourism in the previous, Saadeddine El Othmani-led government.
Minister Delegate Ghita Mezzour has made a name for herself through her active engagement in Big Data, artificial intelligence (AI), and cybersecurity.
Other women at the forefront of government include: Fatima Zahra Ammor as Minister of Tourism and Handicraft, Fatima-Zahra Mansouri as Minister of Housing, Aouatif Hayar as Minister of Women, Family, and Social Integration, and Leila Benali as Minister of Energy Transition and Sustainable Development.
Nabila Rmili, who stepped down from her new position as Minister of Heath a few days after her appointment, retains her role as the first female mayor of Casablanca. Meanwhile, Asmaa Rhlalou, a journalist and the former deputy of the National Rally of Independents party (RNI) in the House of Representatives, and Fatima-Zahra Mansouri are the mayors of Rabat and Marrakech, respectively.
Moroccan women in science
Two Moroccan scientists and researchers at Mohammed V University, Rajaa Cherkaoui El Moursli and Farida Fassi, have made it to the list of top 50 scientists worldwide according to the international 2021 AD Scientific Index. They hold 33rd and 38th place respectively.
El Moursli, a professor of nuclear physics, holds the highest-ranking in Morocco, Africa, and the Arab League, while Fassi, a professor of physics at the Faculty of Sciences, follows closely in second-ranking across the regions.
In 2015, El Moursli received the L’Oreal-UNESCO Award for Women in Science for her contribution to proving the existence of the Higgs Boson. She is the first Moroccan woman to receive the prestigious award.
Professor Fassi contributed to the research of High Energy Physics, as well as to the Worldwide Large Hadron Collider (LHC) Computing Grid, which sets out to solve the problem of data storage for the LHC.
Moroccan women as global influencers
Sanae Lahlou was selected as a Young Global Leader in 2021 by The World Economic Forum (WEF).
She is now the director of consulting firm Mazars’ Africa Business Unit in Morocco. Lahlou works to connect African Small and Medium Enterprises (SMEs) and creative start-ups by expanding their growth opportunities and transforming them into African and global champions.
Another Moroccan to make the headlines for her activism and commitment to provide girls around the globe with proper education is Iman Hammam.
Super Model Hammam was the first to receive the She’s the First (STF) inaugural Powerhouse of the Year Award. She is also the ambassador of STF, an organization that sponsors girls’ education in developing nations.
First Moroccan woman as General Manager of Microsoft Morocco
In November 2021, Salima Amira was appointed General Manager of Microsoft Morocco.
With 17 years of experience as a leader in competitive environments, such as Inwi and IBM, Amira firmly established herself in a field historically dominated by men when she became the first woman to hold the position of General Manager of Microsoft Morocco. The Casablanca subsidiary was founded in 1993.
Amira graduated from the Mohammadia School of Engineers in 2003 and from the Ecole des Ponts ParisTech in 2010.
Moroccans as Most Powerful Businesswomen in the MENA region
In February 2021, Forbes magazine featured four Moroccan women in the Middle East’s Power Businesswomen 2021 list.
Nezha Hayat was the first Moroccan to appear on the list, ranking eighth in the list of 50. Hayat is the CEO of Morocco’s Capital Market Authority and the president of the Africa Middle East Regional Committee at the International Organization of Securities Commissions.
The founder and CEO of AKSAL Group, Salwa Idrissi Akhannouch ranked 19th. Married to the current Head of Government Aziz Akhannouch, Salwa is an accomplished businesswoman. Her company is engaged in social community work and implemented a social project to support cultural, educational, and health projects across Morocco.
Rita Maria Zniber, the chairman and CEO of Diana Holding, occupied the 33rd rank. With over 50 years of experience in the food and beverage industry, Zniber’s company scope mainly includes agriculture, olive growing, poultry farming, trade, and distribution.
She is also the founder of the Rita Zniber Foundation, a non-profit organization that supports abandoned children in Morocco.
The 36th ranking went to Miriem Bensalah Chaqroun, the director of Holmarcom Group and the CEO of Oulmes, the largest mineral water company in Morocco. In 2019, the Moroccan businesswoman was appointed by the United Nations’ Secretary-General to join the Global Investors for Sustainable Development (GISD) alliance.
Women in cinema and arts
The Moroccan artist Meriem Bennani was the first Moroccan in the history of the Paris Fashion Week to assume the artistic direction of the fashion show.
Bennani decorated the show space and operated the Miu Miu livestream through displaying artwork and a series of artistic interventions starring her own mother and highlighting a fine line between virtual and real life.
Born in 1988 in Morocco, Bennani attended Cooper Union College in New York where she studied visual arts.
During the lockdown last year, Bennani teamed up with documentary filmmaker Orian Barki to animate a series of videos posted on Instagram titled “2 Lizards.”
In September 2021, Morocco hosted the first female-only organized Short Film Festival in Marrakech. The event was co-organized by Moroccan artist Ramia Beladel and French national Thais Martin.
In her work, Beladel illustrates subjects of everyday life in a multi-layered way. Her aim is to make the viewer imagine and interpret her artwork without being hindered by the historical reality.
In another film accolade, in October 2021, Moroccan actress Sandia Tajeddine won the Best Actress award at the 2021 Jordan International Film Festival.
Born in 1994, the actress began her career in theater at seven years old in school plays and camps. She graduated from the Rabat-based Higher Institute of Dramatic Art and Cultural Activities in 2017 and has since played challenging roles in many films and series, such as “Banat El Assas,” “The Punch,” and “Yacout W Anbar.”
These are just a few examples of Moroccan women who made the headlines this year.
source/content: moroccoworldnews.com
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Significant Achievements by Moroccan Women in 202 / pix; moroccoworldnews.com
