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Munira’s election recognises contributions of regional office in achieving WCO objectives
Saudi academic Munira Khalid Al Rasheed has made history by becoming the first Saudi and Arab woman to lead the World Customs Organisation’s regional offices for global information exchange.
The Regional Information Exchange Offices of the World Customs Organisation have elected Munira as the President of the Regional Information Exchange Network for the next two years (2025-2026).
The announcement was made during the 31st global meeting of the Regional Offices, recently held at the headquarters of the World Customs Organisation in the Belgian capital, Brussels.
The election follows Munira Khalid Al Rashid’s appointment as Vice-President in addition to her current position as the Director of the Regional Office for Information Exchange in the Middle East (RILO ME) at the Zakat, Tax, and Customs Authority.
Her election recognises the contributions of the Middle East Regional Office in achieving the objectives of the World Customs Organisation. It also involves representing 11 local offices affiliated with the Middle East region in all meetings, conferences, and workshops.
The Kingdom has, in recent years, enacted landmark reforms, significantly expanding women’s opportunities.
These reforms include granting women the right to drive and increasing their workforce participation.
Munira’s educational background includes a Bachelor of Business Administration with a major in Management, Marketing, and International Business from the University of New Haven, USA, in 2004, and an Executive MBA from Al Yamamah University, Saudi Arabia, in 2013.
Over her 18-year career, Munira has held various positions, including heading the Admission and Registration Department at Al Yamamah University, working in the Regional Management Department at Credit Suisse Saudi Arabia, and serving as Director of Public Relations at Volkswagen Group Saudi Arabia.
She has also been the Director of the Marketing and Communication Program at the Government Human Resources Development Fund (HRDF) and Advisor to the Deputy Governor for Security Affairs at the Zakat, Tax and Customs Authority.
Zineb, a remarkable 34-year-old Moroccan woman with a passion for football and an extraordinary career journey, has made history as the first Arab woman in the UAE to obtain a FIFA Football Agent licence. This achievement marks the pinnacle of a multifaceted career that spans two decades of professional football, executive leadership roles in global corporations.
Born with a profound love for the beautiful game, Zineb embarked on her professional football journey at the tender age of 14. For an impressive 20 years, she showcased her exceptional skills on the pitch, earning acclaim and respect both locally and internationally. Her unwavering dedication and talent opened doors that would eventually lead her to a groundbreaking role as a FIFA agent.
Parallel to her football career, Zineb pursued her academic dreams, earning a Trilingual Finance Degree from HEC Montreal and further honing her skills at ICADE Business School. Armed with a strong educational foundation, she ventured into the corporate world, joining prestigious global corporations such as GE. Zineb seamlessly balanced her roles on and off the football field, demonstrating exceptional leadership and managerial prowess.
One of Zineb’s most impressive accomplishments is her cultural and linguistic versatility. Having lived in 13 countries, she possesses a deep understanding of international cultures, fostering an open-mindedness and adaptability that have been instrumental in her career success. Fluent in four languages – Arabic, English, French & Spanish – she transcends cultural and geographical boundaries with ease. Her ability to connect with individuals from diverse backgrounds has played a pivotal role in her professional success and global experiences. Her journey through these diverse landscapes has imbued her with a unique perspective that she now brings to her role as a FIFA agent.
In a life defined by extraordinary achievements, Zineb’s latest feat as the first Arab female FIFA agent in the UAE is nothing short of groundbreaking. She successfully passed the rigorous FIFA Football Agent exam, solidifying her position as a trailblazer in the world of sports and representation. Her new role will enable her to empower athletes, foster talent, and advocate for gender equality in the world of football.
Zineb serves as an inspiration to aspiring athletes, young professionals, and women worldwide, proving that determination, passion, and a commitment to excellence can break down barriers and open doors to limitless possibilities.
With this historic achievement, Zineb continues to write her own remarkable story, leaving an indelible mark on the world of sports, corporate leadership, and international relations. Her journey stands as a testament to the power of ambition and the potential of the human spirit.
Yasmine Idriss hopes her ‘heroine’s journey’ will inspire others to take the road less traveled.
Earlier this year, Yasmine Idriss sat down with Arab News just before setting off to Iceland to cycle the country’s Ring Road on the journey of a lifetime. Now, she has become the first Arab woman to complete the grueling trip.
Initially, she thought her time on the road — which runs for almost 1,400 km — would give her the chance to plan her next career move. Little did she know she would pedal her way to much deeper enlightenment.
Her entire journey, from raging winds to sweet serenity, is captured in a documentary film titled “Threshold,” due out in 2024.
“I open up quite a bit (in the film) about what this was for me and what the ‘heroine’s journey’ is. The heroine’s journey isn’t just a woman going through the hero’s journey. (It) has a lot more surrender embedded in it, and that’s a huge theme of what Iceland was for me,” she told Arab News.
While Idriss knew there was no way to replicate the effects of Iceland’s biting winds during her training period, she hadn’t expected them to be quite as fierce as they were — she faced the highest winds of the entire season and was blown off track in all directions. With oncoming traffic on one side and sharp rocks on the other, she prayed for stability.
HIGHLIGHTS
• Yasmine Idriss’s entire journey is captured in a documentary film titled ‘Threshold’ due out in 2024.
• Kathi Hendrick helped create the narrative for the documentary while Madison Hoffmann is the lead filmmaker.
“It was a very brutal welcoming to what this Ring Road journey was going to be about,” she said.
With the exception of just two days in her three-week trip, the wind was constant — not stopping “even for a second,” she said. While most life challenges come in waves, ebbing and flowing, the continuous assault brewed frustration.
“Why? What is the purpose? What can I be learning from this? Why is this so hard?” Idriss says she wondered.
Her close friend — and one of her two companions on the road — Kathi Hendrick, said to her: “Wind stops inertia, wind forces you to move, it forces you to be awake, otherwise you would fall.”
The physical challenges paralleled the emotional. Realizing that she was exerting more strength than needed, she surrendered.
“The muscles that needed to be working were working, and the muscles that didn’t need to be working were relaxed. Psychologically, how that translated was: I just let anything that needed to happen, happen,” she explained.
I feel proud to be able to represent Saudi women. I don’t feel like I’m the first. There are so many amazing Saudi women who have paved the way for me, (who have) done amazing things (and) are doing amazing things.
Yasmine Idriss, Cyclist
Hendrick supported the cyclist on the trip and helped create the narrative for the upcoming documentary, while Madison Hoffmann, also a good friend, was the lead filmmaker.
Idriss said: “Somehow the three of us were mirroring each other’s experiences. Each of us was going through something very similar; even though I was on a bike and they were in the van, there was a sort of synchronicity that was happening. It was just really beautiful to see the magic that can happen when women come together in a supportive way.”
The trip was meant to help clarify what the next chapter of her life would look like. Idriss had just left her position as the head of a sustainable footwear company, which she thought was her dream job.
Removing herself from the responsibilities of daily life, and being disconnected from family and friends, ignited a deep transformation, as trips of this nature tend to do. “Over 20 days on the bike, it was an inward journey,” she said.
While there was no hiding from the elements, there was no avoiding the self either. From ending a close relationship to facing difficult questions, “everything was brought to light,” Idriss said, adding that that was exactly what she needed.
Idriss is now advocating for time away to recharge and innovate in a hyper-productive society, packed with intense working hours and social commitments.
She explained: “For Vision 2030, we’re developing like crazy. We’re one of the fastest developing countries in the world, and it’s happening with such beautiful leadership. We also need rest, and we need space, and we need to take care of ourselves in order to be as productive as our communities need us to be right now.”
While she primarily embarked on the journey for her own self-exploration, she humbly hopes to drive others to do the same.
“I feel proud to be able to represent Saudi women. I don’t feel like I’m the first. There are so many amazing Saudi women who have paved the way for me, (who have) done amazing things (and) are doing amazing things,” she said. “If I can be a mirror for the world to look at what women are doing in Saudi Arabia, then that would be a huge privilege. And if I can inspire others to go on their own road, whether that’s a walk in the neighborhood, or climbing Mount Everest like Raha Moharrak, then I have accomplished my mission.”
Immersing herself in the landscapes of Iceland, with all the challenges and revelations that it brought, inspired her to “(bring) this work to others and invite others into similar journeys of transformation in a very different form. This is what I’m working on next.”
source/content: arabnews.com (headline edited)
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Yasmine Idriss has made history as the first Arab woman to complete the grueling 1,400 km cycling trip along the Nordic Ring Road. (Supplied)
