Tag: Made in Morocco

MOROCCO: First “Made in Morocco” car brand NEO’s ‘NamX’ presented to King Mohammed VI

Morocco’s King Mohammed VI presides at the Royal Palace in Rabat the presentation ceremony of the model of the first Moroccan car manufacturer “Neo Motors” and the prototype of a hydrogen vehicle “NamX” developed by a Moroccan.

Morocco’s King Mohammed VI presided, on Monday at the Royal Palace in Rabat the presentation ceremony of the model of the first Moroccan car manufacturer and the prototype of a hydrogen vehicle developed by a Moroccan, two innovative projects that will strengthen the promotion of the “Made In Morocco” label and consolidate the Kingdom’s position as a competitive automotive production platform.

The presentation to the King of the car of “Neo Motors”, a company owned by Moroccan capital, and of the prototype of a hydrogen vehicle of the company NamX, named HUV (Hydrogen Utility Vehicle), underlines the Sovereign’s willingness to encourage and promote the pioneering national entrepreneurial initiatives and the creative capacities, particularly of the Moroccan youth, that these projects embody.

These two industrial initiatives are in line with the High Royal Directions aiming at directing the private sector towards productive investment, in particular in the advanced and future sectors and at stimulating the emergence of a new generation of companies in the Kingdom.

They also confirm the King’s far-sighted vision in terms of sustainable development and the promotion of renewable energies, particularly the emerging field of green hydrogen.

Neo Motors company has set up an industrial unit in Ain Aouda (Rabat-Salé-Kenitra Region), to manufacture motor vehicles for the local market and for export, with a projected annual capacity of 27,000 units and a local integration rate of 65%.

The total projected investment for this project amounts to 156 million dirhams ($15.6 million) and will eventually create 580 jobs.

The final approval of the first vehicle was issued by the National Agency for Road Safety in February 2023. The company has launched the pre-production and plans to inaugurate the industrial unit during the month of June 2023 and to launch the marketing.

This project, which gives birth to the first Moroccan consumer car brand, is carried by national skills. It relies mainly on the ecosystem of local automotive suppliers developed by the Kingdom.

As for the prototype of the hydrogen vehicle of NamX, it was designed in collaboration with the Italian design office and coachbuilder of reference Pininfarina. The interior design of the vehicle has been realized by Moroccan talents.

Indeed, the HUV model will be supplied with hydrogen by a central tank that will be completed by six removable capsules, guaranteeing a significant autonomy and facilitating the hydrogen recharge in a few minutes.

This pilot project places Morocco firmly in the ongoing worldwide momentum to develop new forms of transport that combine efficiency and respect for the environment.

The monarch awarded the Wissam Al Kafaa Al Fikria to Nassim Belkhayat, founder and CEO of Neo Motors company, and Faouzi Annajah, President and founder of NamX company.

source/content: middle-east-online.com (meo) / headline edited

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The two industrial initiatives are in line with the High Royal Directions aiming at directing the private sector towards productive investment

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MOROCCO

MOROCCAN Caftan Shines at UNESCO’s Prestigious African Week in Paris

The event highlighted Moroccan caftan as a key part of Morocco’s cultural identity and diversity.

The UNESCO headquarters in Paris hosted on Tuesday evening a spectacular fashion show displaying the vibrant colors and captivating designs of Moroccan caftan. The show was part of the African Week taking place between June 5 and 9.

The event showcased the work of Moroccan designer Fatima Zahraa Al-Filali Al-Idrisi, the visionary creator behind the renowned brand “Fatim Haute Couture Made In Morocco.” She had been specifically invited to represent Morocco at the show.

With an atmosphere infused with the melodies of Tarabi and Andalusian heritage, the Moroccan designer mesmerized the audience with her unique collection of Moroccan caftans. 

She showcased “an original variety of Moroccan caftans resembling historical, vibrant, and pleasant works of art,” indicated a press release.

The statement added that Al-Idrisi’s designs “embodied both the luxury and honor of this traditional national garment, the Moroccan caftan, which has remained an authentic and refined heritage throughout different periods and generations.”

Exuding opulence and prestige, each garment embodied Morocco’s rich cultural, historical, and civilizational legacy.

The fashion event saw a  harmonious blend of international, African, and Maghreb presence, convening diplomats, professionals, entrepreneurs, artists, media representatives, and members of the African diaspora residing in France. 

With her participation in the event, under the theme “Authentic National Heritage,” Al-Idrisi aimed to highlight and celebrate Morocco’s cultural diversity and bring the international audience closer to the different cultural realms that shape the Moroccan identity.

From the Sahrawi caftan to the Amazigh caftan and the Moroccan Jewish caftan, the Moroccan designer showcased a wide range of styles, incorporating regional dimensions, including the Fassi, Rbati, Atlassi, Shamali (Northern), Sharqi (Eastern), and Janoubi (Southern) designs.

The spectacle also celebrated the craftsmanship and attention to detail involved in the creation of Moroccan caftans. This included the fabrics, textures, and captivating colors used in the caftans varied according to regions, customs, occasions, and seasons.

The event also showcased Moroccans’ mastery of caftan styling techniques, embroidery, and ornamentation, a testament to the creative skills and dedication of the North African country’s artisans.

In line with the African Week’s objective of showcasing the continent’s cultural and artisanal heritage, Al-Idrisi incorporated “prominent authentic accessories that enhanced this elegant garment,” added the statement.

The accessories included hand-women and embroidered pouches, headbands, crowns, belts, woven and metallic trims, traditional brooches, earrings, and necklaces. 

Adorned with coral and gemstones, the accessories enhanced the overall charm of the caftan designs.

source/content: moroccoworldnews.com (headline edited)

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Moroccan designer Fatima Zahraa Al-Filali Al-Idrisi at the event

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MOROCCO