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US Jordanian contestant Farah Abu Adeela from the state of Illinois was crowned Miss Arab USA at the beauty pageant’s finale in Arizona over the weekend.
The new Miss Arab USA, who is a model, takes over from 2022’s winner, Moroccan American Marwa Lahlou.
The annual pageant, which returned in 2022 after a two-year hiatus due to the COVID-19 pandemic, was held in Arizona this year. Produced by The Arab American Organization (AAO), the pageant is “founded on the basis of advancing the cause of young ladies of Arab descent,” according to its website.
The swimsuit category does not feature in the pageant, with the stated aim of organizers being to “select an honorable Arab young lady to represent our culture in the US and worldwide for one year.”
This year’s ceremony featured a performance by dance troupe Zeffa of Phoenix.
source/content: arabnews.com (headline edited)
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Farah Abu Adeela nabbed the coveted tiara at the 2023 Miss Arab USA pageant. (Instagram)
The event highlighted Moroccan caftan as a key part of Morocco’s cultural identity and diversity.
The UNESCO headquarters in Paris hosted on Tuesday evening a spectacular fashion show displaying the vibrant colors and captivating designs of Moroccan caftan. The show was part of the African Week taking place between June 5 and 9.
The event showcased the work of Moroccan designer Fatima Zahraa Al-Filali Al-Idrisi, the visionary creator behind the renowned brand “Fatim Haute Couture Made In Morocco.” She had been specifically invited to represent Morocco at the show.
With an atmosphere infused with the melodies of Tarabi and Andalusian heritage, the Moroccan designer mesmerized the audience with her unique collection of Moroccan caftans.
She showcased “an original variety of Moroccan caftans resembling historical, vibrant, and pleasant works of art,” indicated a press release.
The statement added that Al-Idrisi’s designs “embodied both the luxury and honor of this traditional national garment, the Moroccan caftan, which has remained an authentic and refined heritage throughout different periods and generations.”
Exuding opulence and prestige, each garment embodied Morocco’s rich cultural, historical, and civilizational legacy.
The fashion event saw a harmonious blend of international, African, and Maghreb presence, convening diplomats, professionals, entrepreneurs, artists, media representatives, and members of the African diaspora residing in France.
With her participation in the event, under the theme “Authentic National Heritage,” Al-Idrisi aimed to highlight and celebrate Morocco’s cultural diversity and bring the international audience closer to the different cultural realms that shape the Moroccan identity.
From the Sahrawi caftan to the Amazigh caftan and the Moroccan Jewish caftan, the Moroccan designer showcased a wide range of styles, incorporating regional dimensions, including the Fassi, Rbati, Atlassi, Shamali (Northern), Sharqi (Eastern), and Janoubi (Southern) designs.
The spectacle also celebrated the craftsmanship and attention to detail involved in the creation of Moroccan caftans. This included the fabrics, textures, and captivating colors used in the caftans varied according to regions, customs, occasions, and seasons.
The event also showcased Moroccans’ mastery of caftan styling techniques, embroidery, and ornamentation, a testament to the creative skills and dedication of the North African country’s artisans.
In line with the African Week’s objective of showcasing the continent’s cultural and artisanal heritage, Al-Idrisi incorporated “prominent authentic accessories that enhanced this elegant garment,” added the statement.
The accessories included hand-women and embroidered pouches, headbands, crowns, belts, woven and metallic trims, traditional brooches, earrings, and necklaces.
Adorned with coral and gemstones, the accessories enhanced the overall charm of the caftan designs.
An Emirati, a Moroccan, a South Korean, two Brits and three Americans were honored with the King Faisal Prize 2023.
They served people and enriched humanity with their pioneering work so deserve to be honored and recognized for their distinguished efforts, the King Faisal Foundation said when honoring the winners of the King Faisal Prize 2023.
A glittering award ceremony was held in Riyadh on Monday under the patronage of King Salman, and on his behalf, Prince Faisal bin Bandar, governor of Riyadh Region, attended the ceremony for handing over the King Faisal Prize to the winners this year.
The annual awards are the most prestigious in the Muslim world and recognize outstanding achievement in services to Islam, Islamic studies, Arabic language and literature, medicine and science.
This year an Emirati, a Moroccan, a South Korean, two Brits and three Americans won the prestigious prize, which in its 45th session recognized COVID-19 vaccine developers, nanotechnology scientists and eminent figures in Arabic language and literature, Islamic studies, and service to Islam.
The prize for service to Islam was awarded jointly to Shaikh Nasser bin Abdullah of the UAE and Professor Choi Young Kil-Hamed from South Korea.
The prize for Islamic studies was awarded to Professor Robert Hillenbrand from the UK.
The prize for Arabic language and literature was awarded to Professor Abdelfattah Kilito of Morocco.
The prize for medicine was awarded jointly to Professor Dan Hung Barouch from the US and Professor Sarah Catherine Gilbert from the UK.
In his acceptance speech, Barouch said, “The Ad26 vaccine for COVID-19 demonstrated robust efficacy in humans, even after a single shot, and showed continued protection against virus variants that emerged. This vaccine has been rolled out across the world by the pharmaceutical company Johnson & Johnson, and over 200 million people have received this vaccine, particularly in the developing world.”
Gilbert said that she was “humbled to join the other 2023 laureates, and to follow-in the footsteps of the men and women whose work has been recognized by the foundation for more than four decades. This award is in recognition of my work to co-create a vaccine for COVID-19. A low-cost, accessible, efficacious vaccine that has now been used in more than 180 countries and is estimated to have saved more than six million lives by the start of 2022.”
The prize for science was awarded jointly to Professor Jackie Yi-Ru Ying and Professor Chad Alexander Mirkin, both from the US.
Ying’s research focuses on synthesis of advanced nano materials and systems, and their application in biomedicine, energy conversion and catalysis.
Her inventions have been used to solve challenges in different fields of medicine, chemistry and energy. Her development of stimuli-responsive polymeric nanoparticles led to a technology that can autoregulate the release of insulin, depending on the blood glucose levels in diabetic patients, without the need for external blood glucose monitoring.
“I am deeply honored to be receiving the King Faisal prize in science, especially as the first female recipient of this award,” she said in her acceptance speech.
This year two women scientists have been honored as winners of the King Faisal Prize for medicine and science categories.
The woman behind the Oxford–AstraZeneca COVID-19 vaccine, Professor Sarah Gilbert, the Saïd chair of vaccinology in the Nuffield department of Medicine at Oxford University, was honored with the medicine award.
The other woman scientist honored with the King Faisal Prize in science is Professor Jackie Yi-Ru Ying; the A-star senior fellow and director at NanoBio Lab, Agency for Science, Technology and Research. She is a professor at Massachusetts Institute of Technology, and was chosen for her work on the synthesis of advanced nanomaterials and systems, and their applications in catalysis, energy conversion and biomedicine.
The King Faisal Prize was established in 1977. The prize was granted for the first time in 1979 in three categories: Service to Islam, Islamic studies and Arabic language and literature. Two additional categories were introduced in 1981: Medicine and science. The first medicine prize was awarded in 1982, and in science two years later.
Since 1979, the King Faisal Prize in its different categories has awarded 290 laureates who have made distinguished contributions to different sciences and causes.
Each prize laureate is given $200,000 (SR750,000); a 24-carat gold medal weighing 200 grams, a certificate inscribed with the laureate’s name and a summary of their work that qualified them for the prize, and the certificate signed by chairman of the prize board, Prince Khalid Al-Faisal.
CEO of the Middle East, Global Entrepreneurial Markets, and Sub Sahara Africa at Procter & Gamble (P&G) Omar Channawi has featured in the Forbes’ “Global Meets Local 2022” list for the MENA region.
The Moroccan businessman also holds the position of P&G’s Senior Vice President of Sales in Asia Pacific, the Middle East, and Africa.
Channawi started his career with P&G Morocco in 1993 and assumed his current position in 2019 after building a solid career with the American consumer goods corporation over two decades.
P&G is the parent organization of numerous well-known brands such as Downy, Pampers, Always, Braun, Gillette, Olay, Oral-B, and Head & Shoulders.
The company’s portfolio also includes brands that are often seen as competitors in the MENA market such as Tide and Ariel.
According to Forbes, P&G accumulated $80.2 billion in net sales in the 2021/22 financial year with the Middle East, Africa, Asia Pacific, and India contributing to 14% of total net sales.
The decades-long economic growth recorded in some MENA economies has encouraged numerous multinational companies such asP&G to set up offices in the Middle East, most often in the region’s largest economic hub Dubai.
The presence of multinational companies in the region, according to Forbes, “create[s] thousands of jobs as well as bringing technological advancements and capital into the region.”
This year, Forbes recognized 51 executives from 50 companies for the 10th edition of its annual Global Meets Local ranking. The companies operate in the technology, banking, food and beverage, pharmaceuticals, and automotive sectors.
As for the executives, they represent 27 nationalities with most CEOs coming from Britain and France, each had five executives on the list.
Morocco’s cultural capital Rabat is hosting the first edition of Jassad, the International Festival of Women Directors, between October 25 and 30. The event aims to highlight and pay tribute to the achievements of women theater directors from across the world.
Organized by Morocco’s Aquarium Theater and Anfass Theater, the festival will feature renowned women directors from Morocco, Tunisia, Lebanon, Spain, France, Denmark, and Romania.
“Through this festival, we wish to establish a ritual of recognition towards all the creative women who serve the theater,” said Amsaa Houri, director of Anfass Theater.
The six-day event also aims to “strengthen the resilience and hope of women actors in the cultural and creative industry, at a time when the sector has been seriously affected by the Covid-19 pandemic,” Houri added.
The festival serves as a platform for cultural and artistic exchanges, as its program offers a wide range of activities, including plays, a master class, workshops, as well as meetings and debates, indicated the organizers in a press release.
Director of Aquarium Theater Naima Zitan described the festival as “a meeting, an exchange, a discovery, all this and a little more,” explaining that the event is dedicated to theatrical creation, as well as exchanging ideas, experiences, and different visions of the world.
“The Jassad (meaning body in Arabic) is what unites us, wearing a festive hat to welcome and greet a vast and colorful audience,” Zitan said.
The festival will feature various theatrical pieces, including Naima Zitan’s “Le Masque” (The Mask), Asmaa Houri’s “Automne” (Autumn), as well as “Joyeux Anniversaire” (Happy Birthday) by Morocco’s Fatima Zohra Lahouitar and “Boujloud” by French-Moroccan Kenza Berrada.
The six-day event will also feature “Nawal” by Lebanon’s Lina Abyad, “Heimat Wort” by Tunisia’s Meriam Bousselmi, “Enlorquecidas” by Spain’s Marta Ocana, and “Une Maison de Poupee” by France’s Lorraine de Sagazan.
In addition, the event will include a seminar titled “Profession: Woman of Theater,” featuring Morocco’s Zohra Makac and Omar Ferhat, Lebanese director and theater professor Lina Abyad, and Denmark’s theater actress Julia Varley.
Morocco recently has stepped up efforts to restore and protect its cultural heritage.
Following a series of complaints about the cultural appropriation of Moroccan Zellige (mosaic), on Friday, Morocco’s Ministry of Culture announced the official patenting of Zellige of Fez by the World Intellectual Property Organization.
In 2015, Morocco registered the Zellige of Fez in the Vienna Classification of Figurative Elements of the World Intellectual Property Organization in an effort to preserve its national heritage.
Celebrating the new patent, the Moroccan ministry took to social media to share the news, stating “Zellij is one of the most artistic forms that express the originality of Moroccan architecture.”
The ministry’s post added that the Zellige “industry dates back to the tenth century AD, when it flourished during the Marinid era in the honorable Kingdom before moving to neighboring tribes during the following centuries.”
Given the global popularity of Zellige of Fez due to its quality, originality, and multicolored feature, the Moroccan ministry says that “the city of Fez [is] the owner of this art and the main center for its production and industry due to its special clay that is not found in other places.”
In addition to gaining global appeal among designers, interior architects, celebrities, and even international organizations , Moroccan Zellige has been studied by Moroccan and foreign experts in the fields of engineering, arts, social sciences, and mathematics including Rushita Choksey and Jean Constant.
Despite the existence of an extensive literature body asserting the Moroccan origin of the Zellige, the clay artwork remains subject to external claims.
Earlier this week, Morocco filed a complaint against Adidas for producing and promoting new Algerian jerseys with Zellige patterns. Adidas claimed that the patterns were inspired by El Mechouar palace in Tlemcen.
Soon after Moroccan social media users learned about Adidas’ news, the brand’s post was flooded with comments from Moroccan users who denounced the company’s act. Moroccan users added social media hashtags such as #Moroccan culture, #Moroccan Zellige, and #No theft of Moroccan heritage to spread the word.
Some internet users also stressed the Moroccan origin of the El Mechouar’s architecture stating that the Algerian-based palace was built by Sultan Youssef Ibn Tachfin during the Almoravid dynasty and renovated in 2010 with Moroccan calligraphy, mosaic, and plaster art.
In response to the social media backlash between Moroccan and Algerian users, Morocco’s Ministry of Culture filed a complaint against the multinational firm, condemning the “cultural appropriation [and the] attempted robbery of a form of traditional Moroccan cultural heritage.”
Still, Moroccan-Algerian clashes over the origins of popular products such as couscous, caftan, and mosaics are likely to persist after the patenting of the Zellige of Fez. These debates, which mostly take place in the digital space, reflect the decades-long tensions between Rabat and Algiers centered on the Western Sahara dispute.
The rising diplomatic tensions and small-scale online clashes between the North African neighbors, however, do not fully reflect the relations between the two nations’ peoples, as many Moroccan and Algerian families have shared history and lineage.
Jawad Abdelmoula is currently the best African and Arab triathlete, according to the World Triathlon Individual Olympic Qualification Ranking for Paris 2024.
Despite enduring an injury, Morocco’s Jamal Abdelmoula won the African title in the Elite category of the third Africa Triathlon Championship this weekend.
Hosted in Agadir, the Moroccan athlete said that he was honored to win the championship at home, adding that he took a risk to participate in the race given his health conditions.
Grateful for his team, coaches, fans, and mother Saharah El Khemmar, Abdelmoula shared on social media: “Thank you also to all those who support me and follow me in my adventure!”
The African champion completed the triathlon in a record of 1:49:25, just 34 seconds ahead of South Africa’s Jamie Riddle. Nick Quenet, another South African competitor, secured the bronze medal with a time of 1:51:56.
As Abdelmoulacelebrated his second consecutive victory in the African Triathlon Championship, five of his Moroccan teammates also participated in the Elite race.
Morocco’s Nabil Kouzkouz notably ranked 5th in the same category with a time of 1:52:59, while Badr Siwane followed in 7th with a time of 1:53:37.
Meanwhile, Mohamed Nemsi completed the race in 1:54:12, securing the 9th position just 13 seconds ahead of Tunisia’s Seifeddine Selmi. The latter succeeded in outperforming Morocco’s Youssef El Moutaouakil, who ranked 11th. As for Yasser Mohassine, the 22-year-old athlete took over 2 hours to reach the finish line, placing him second to last.
Besides dominating the elite category, Morocco ranked second in the mixed relay, followed by Egypt, Algeria, Tunisia, Mauritius, and Zimbabwe. South Africa, however, topped the category with a record of 1:37:33 for 4 legs.
According to the Royal Moroccan Triathlon Federation, thirty triathletes represented Morocco in the Elite, U23, U19, U17, U15, U13, and para-games of the African championship hosted in Agadir from September 23 to 25.
African delegations from South Africa, Zimbabwe, Egypt, Kenya, Mauritius, Tunisia, and Algeria also took part in the regional championship.
A women’s rights advocate and secretary general of the Moroccan climate coalition, Laila Amili is now working to build a bridge between Moroccan associations and the All-African-Movement Assembly.
From August 29 to 31, pan-African activists from across Africa and the Diaspora will gather in Arusha, Tanzania, for the All-African-Movement Assembly (AAMA) conference promoting justice, peace, and dignity.
AAMA organized a first validation conference in August 2016 in Arusha, gathering 272 people from 40 countries from across the continent.
The pan-African movement is built on five pillars : fighting for more civic and political action; promoting women’s rights and individual freedoms across the continent; advocating for the right to equity and dignity; promoting democratic and corruption-free governance; and calling for climate and environmental justice.
Morocco’s Lingering Gender Injustices
Laila Amili, president of Mains Libres (Free Hands), a Moroccan association fighting for girls and women’s rights, joined the AAMA two months ago. She’s a socialist, a founding member of the Arab feminist network Tha’era, and a climate activist.
In conversation earlier this week with Morocco World News, Amili spoke passionately of her new challenge: working to build a bridge between the pan-African movement AAMA and Moroccan associations.
“We hope to promote African solidarity to build the future we want as Africans: the right to peace, social inclusion, and prosperity for Africans all around the world,” Amili said.
For the Moroccan activist, sharing different experiences from different African actors would be a way to build progress for women’s rights. In Morocco, much of Amili’s activism revolves around fighting against underage marriage and domestic violence, as well advocating for greater female visibility in leadership positions.
It’s been three years since Mains Libres first launched its fight to forge substantive changes in the Moudawana, the Moroccan family code. In particular, the group has ceaselessly called for both the criminalization of child marriages and the protection of divorced mothers’ rights to keep their children.
Underage Article 175 and 176 of the current Moroccan family code, a divorced mother loses child custody if she remarries and her child is over 7 years old.
For Mains Libres, Amili said, “the child should stay with her mother until 15, even if she decides to remarry.”
And when legislative change does occur, as was the case in 2018 with the parliament’s adoption of Law 103.13 about violence committed against women, Amili insists that effective implementation should follow. Legislative change is only meaningful if it actually leads to tangible impact or perceptible changes in the everyday lives of the women who have long borne the weight of gender inequality.
Embracing Africa
“I see that these struggles are common in most African countries,” Amili said. “That’s why a lot of people are willing to join AAMA and participate in African solidarity.”
She recalled that after the first AAMA regional convention in Rabat on July 28, 2022, more Moroccan associations expressed keen interest in pan-African cooperation. This was a notable, emphatic, and overdue break from a long tradition, Amili argued, pointing out that Moroccan activists previously tended to work a lot with Arab or European countries. Now is the time to value and participate in pan-African solidarity, she insisted.
The AAMA summit in Tanzania is even more relevant amid the slow post-COVID across Africa. For Amili, one main reason for the event’s particular significance is the opportunity to discuss with fellow pan-African activists the far-reaching consequences that the pandemic has on the lives of many women across their continent, especially those who were already living in a precarious financial situation.
According to a March 2021 information note from Morocco’s High Commission for Planning (HCP), women were by far the hardest hit by the COVID-induced unemployment in the North African country.
The World Needs Solidarity
In addition to the devastating socio-economic disruptions brought about or further exacerbated by the COVID crisis, people – especially women – from the Global South are also the principal victims of the emerging ecological challenges.
“Us, people from the South, are the ones who are suffering more and more, because of poverty and increasing drought,” Amili said. “Poor people are the main victims of climate change.”
Amili is also the secretary general of the Moroccan coalition for climate justice, a gathering of 230 associations. Having participated in numerous international climate conventions in that role, she deplores the lack of women in leadership decisions.
One of the priorities of the Moroccan climate coalition is to heighten awareness about climate justice to make it “real” and not only written on official papers, said Amili.
Over the past months, one of Amili’s many activities – or duties – as the president of the coalition has been to travel to rural, marginalized areas to raise awareness about the climate and share vital information about environmental challenges with underserved communities whose lives and livelihoods have long been upended by rampant changes that they do not know of, let alone understand.
For Amili, the world can meet several of the challenges it faces if enough people are taught – or learn – to nurture a certain disposition toward empathy and solidarity when making sense of global challenges.
“We need solidarity for peace, human dignity, and human rights,” she said. “One hand can’t build anything, it’s with two, three, or four hands that we can achieve our goals.”
Youssra Zekrani took home a silver medal after reaching the final stage of Africa’s Fencing Championship in Casablanca.
Zekrani reached the final stages of the continental tournament, before losing to Egyptian contestant Noura Mhamad, earning her the silver medal.
In the game against the Egyptian, Zekrani lost by nine points to 15.
Zekrani, who ranked as the 91st best player in the world, faced and eliminated Algeria’s Chaymae Nihar Kamar and Egypt’s Yara Charkaoui in the quarterfinals.
While facing Algeria’s Kamar, the Moroccan athlete won by an impressive margin of 15 to 10. She equally scored a no less impressive score against Egypt’s Charkaoui, winning with nine to 15.
This is not the first time Zekrani makes national headlines for winning a tournament. The Moroccan athlete brought home a bronze medal at the 2016 African Championships. She competed at the Olympic Games in Rio, Brazil.
More than two years later, Zekrani claimed another bronze medal at the African Games in 2019.
This year’s fencing tournament in Casablanca saw the participation of several other Moroccan female contestants, including Manal Kermaoui and Ilham Belefkih.
The Casablanca tournament took place on June 15-19, under the patronage of Morocco’s King Mohammed VI. It saw the participation of athletes from across the continent, with 233 registered participants.
Born in Larache in 1969, a young and driven Souad El Markhous found herself in a position where she had to lead a double life in Amsterdam for three years. Her struggle to grow from a young ambitious Moroccan girl to an owner of a Dutch construction company is a story that captures the listener’s heart.
Determination and perseverance were key in El Markhous’ uncanny journey, and her story reflects the resilience of Moroccan women in the face of social expectations either at home or/and beyond. Still, she conveys an overwhelming sense of gratitude. For her, her story would not have been possible without Allah (God) and rdat walidin (parental blessings).
She left Larache in 1990 to settle down with her cousin in Amsterdam without telling her father. Unfamiliar with the Dutch language and culture, she soon had to look for a job to sustain herself.
Her neighbor secured a job for her as a cleaner at the construction company De Combi, on the condition of keeping a low profile since the company was only hiring men cleaners.
Boss: from a ‘monster’ to a father-figure
Although she was afraid of getting caught, El Markhous had to clean the director’s office on Wednesday when he had a day off to spend quality time with his family.
Despite the risk of being exposed, she used to sit in the director’s office and run her fingers through the keyboard, pretending to be working there.
“I wanted to dream. I wanted to be like them, work,” she told Morocco World News.
One day her fear came true. The director, Appelman, came to the office on his day off since his children and wife went on a vacation. He entered the office and found her there. They were stunned to see each other.
From the stories she heard about him, she imagined a well-built and ruthless man who looked more like a “monster.” He met her expectations at first glance, physically at least. Yet he turned out to have a good heart and he became a father figure for her in a foreign country where she barely knew anyone.
Bucket list check
“What are you doing here?” Appelman asked Souad on that fateful day in his office. Surprised and disoriented, she tried to communicate with him in broken English and French. He quickly ordered his secretary to look for a school for her. She was aged 19 at the time. “You have to learn,” he had said.
For the following years, she secretly learned the Dutch language at Joke Smit College in Amsterdam (1990-1992) before pursuing an MBA in modern business administration at Schoevers in the University of Amsterdam between 1993 and 1996.
El Markhous pretended to work overtime to attend school, while Appelman supported her cover story.
Her father’s words after hearing about her departure and her work as a cleaner were engraved in her heart. Disappointed and sad, her father asked her if he ever mistreated her or starved her to the point that she would clean toilets for Dutch people.
These words would stay with Souad for much of her formative years in the Dutch capital, motivating her, in a sense, to do her best to make her parents proud.
Hit by reality and new beginnings
She accepted to have an arranged marriage with the hope of continuing her studies. Her future husband, also of Moroccan-descent, agreed to support her studies.
Before her departure, Appelman handed her a letter in Dutch addressed to her father. In Larache, she opened and read the letter to her father. The letter, which essentially said that Appelman was her second father in the Netherlands, reassured El Markhous’ father.
As she returned to the Netherlands, she continued her studies and gradually built up her career with the support of her husband. Now married for 20 years, they have raised two daughters together and established a happy family.
Over the years, El Markhous rose through the ranks at De Combi, moving from cleaner to telephone operator to the head of administration at the Dutch construction company. She then became a member of the workers’ council, representing her fellow colleagues who all helped her through her journey of settling and integrating into her adoptive country.
Turning point
In 2014, De Combi was on the edge of bankruptcy. At the time, the construction firm had hundreds of employees and 11 branches across the Netherlands. Four branches closed down and others were sold like in Tilburg and Amsterdam. The buyers made it clear that they would cut jobs.
Feeling responsible for protecting the familial nest she had made for herself at Combi, El Markhous was determined to find a solution to prevent the company from sinking. And buying a branch was one of the few options available.
So she decided to buy the Amsterdam branch without hesitation. But then again, not having enough money, she was faced with the impossible feat of making the acquisition within a 24-hour deadline.
Along with her husband, she started to call friends and acquaintances to collect the money. The workers also contributed with their savings. At the end of the day, she made it and saved the lives of her team members. At the time, De combi workers were unpaid for three months and had to fill in for government support.
In the following meeting of the workers’ council, she announced her ownership over the Amsterdam branch in front of 600 workers. This made her the first woman to own a construction company in the Netherlands. For the next five years, she managed the company along with the business director Willie van Dijk before establishing Markhous Beheer BV in 2019
Incomplete joy
After she bought De Cambi’s Amsterdam branch, El Markhous’ story gained tremendous public and media interest. Proud of her achievement, she collected all newspaper articles and documents that commended her work and returned home to share her joy with her parents.
“I hadn’t seen my parents for three years,” she said. Excited to reunite with her family, she entered her home to learn that her father was diagnosed with Al Alzheimer’s. “He couldn’t recognize me,” she told us with teary eyes and a shaking voice.
Souad’s father passed away in 2016, two years after that visit. Until his last moment, he was unable to recognize his daughter or learn about her success story.
In 2018, El Markhous would be awarded the Ethnic Business Woman among 45 candidates. Months later, she received the Diwan award for her inspiring story and accomplishments.
A year later, she obtained a gift of appreciation and gratitude from the Moroccan embassy in the Netherlands.
She also featured in the Dutch series “Vrouwen die Bouwen” or “women who build.” Her story was further documented by Cor de Graag in a book titled “Ondernemers zijn net mensen,” which translates into English as “Entrepreneurs are just people.” The book is based on 50 interviews with inspiring entrepreneurs in the Netherlands.
Committed to helping others
With her growing success, El Markhous has committed to helping other women to achieve their dreams. Despite her busy schedule, she has accepted numerous invitations from NGOs, schools, and other organizations to share her stories but also inspire young women to be brave and pursue their dreams.
In 2015, she received a call from a young Ethiopian woman living in the Netherlands who wanted to become an engineer. The young woman asked her over the phone to convince her father.
Later on, the father and daughter visited El Markhous’ office. The father was surprised to see her in the office of a director, particularly that of a construction company.
Souad managed to convince the girl’s father. Three years later, she received a call from the same girl who told her that she now had a job in an engineering company.
The story touched the Moroccan-Dutch entrepreneur, prompting her to commit further to supporting other women as they struggle to establish themselves in male-dominated professions in the construction or STEM sectors.
Following in the footsteps of Appelman, El Markhous is becoming the guardian angel of numerous girls and women in Morocco and Europe.
Souad El Markhous’s legacy in the Netherlands and Morocco is in the making as she aspires to invest in her home country. Her dedication, determination, and resilience can be a source of inspiration for every girl and woman around the world.
