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With a strong determination to help women’s inclusion in the mining industry, Bensetti has a strong belief in women’s ability to defy norms and pursue a career in any industry.
Women in Mining UK, an NGO dedicated to supporting women in the mining sector, selected CEO of OCP subsidiary DOOC Ibtissam Bensetti to feature in the 2022 “100 Global Inspirational Women in Mining” (WIM100) in recognition of her contributions to the global mining industry.
With this nomination, Bensetti became the first OCP personnel and Moroccan national to feature in the 100 Global Inspirational Women in Mining.
The NGO’s global top 100 list celebrates women’s contribution to the mining industry at all levels. The biennial publication stresses women’s skills and expertise in the global mining industry and celebrates role models for future generations.
Women inclusion in mining
The organization selects nominees based on different criteria, including creative innovation and sustainable working.
“A WIM100 woman offers proactive advocacy to those working in the mining industry and beyond. She empowers her colleagues to ensure everyone feels heard, welcomed, and respected,” the NGO said.
Bensetti has been able to take her place in the WIM100 for her leadership in OCP as a CEO at the group’s subsidiary DOOC, which specializes in industrial operations consulting, safety, and sustainability.
Having joined OCP in 2012, Bensetti has more than a decade of experience in the mining industry at different levels, particularly in sustainability roles in mining and chemical industrial operations, as well as corporate development.
Carrying the spirit of women’s empowerment during her journey, Bensetti has been working on spreading that spirit among her team members, particularly women, through supporting OCP’s female talent as well as increasing the number of women in management.
Delighted to be part of the WIM100 list, Bensetti stressed her emphasis and belief in women’s talents.
“In my mind, there is no impenetrable fortress for women, women can defy the norms and pursue a career in any industry,” she said, conveying her encouragement and endorsement for the inclusion of women in the mining industry.
The CEO acknowledged that the industry might have been a male-dominated industry but claimed that that’s in the past thanks to global efforts seeking to ensure gender equality at different levels. Women make up between 8% and 17 % of the global mining workforce, a McKinsey report has found.
The report also identified, however, several reasons and challenges that prompt women’s exit from the industry.
“The top reasons for leaving the industry are feeling that work is no longer intellectually challenging and having the perception that there are fewer advancement opportunities than there are for their male colleagues,” the report stressed.
Appointment and education
Bensetti was appointed as CEO of DOOC in June 2021 to replace Hamid El Mahfoudi, who retired.
She joined OCP a decade ago, filling positions related to strategy, corporate development, and industrial operations.
Graduating from Telecom Paris in 2004, Bensetti amassed 18 years of experience in management consulting, industry managing, coaching, and leading teams in transformation journeys.
Bensetti is also a graduate of The World Business Council for Sustainable Development’s LEAP Program, a one-year sustainability training program that seeks to empower women and help advance their positions and careers.
Having gender equality as a center of focus during her career, Bensetti is determined to continue her battle to help empower women in the mining industry.
“Being a woman engineer in industry, I have been fighting this battle all my life,” she wrote on her LinkedIn bio.
Born in Larache in 1969, a young and driven Souad El Markhous found herself in a position where she had to lead a double life in Amsterdam for three years. Her struggle to grow from a young ambitious Moroccan girl to an owner of a Dutch construction company is a story that captures the listener’s heart.
Determination and perseverance were key in El Markhous’ uncanny journey, and her story reflects the resilience of Moroccan women in the face of social expectations either at home or/and beyond. Still, she conveys an overwhelming sense of gratitude. For her, her story would not have been possible without Allah (God) and rdat walidin (parental blessings).
She left Larache in 1990 to settle down with her cousin in Amsterdam without telling her father. Unfamiliar with the Dutch language and culture, she soon had to look for a job to sustain herself.
Her neighbor secured a job for her as a cleaner at the construction company De Combi, on the condition of keeping a low profile since the company was only hiring men cleaners.
Boss: from a ‘monster’ to a father-figure
Although she was afraid of getting caught, El Markhous had to clean the director’s office on Wednesday when he had a day off to spend quality time with his family.
Despite the risk of being exposed, she used to sit in the director’s office and run her fingers through the keyboard, pretending to be working there.
“I wanted to dream. I wanted to be like them, work,” she told Morocco World News.
One day her fear came true. The director, Appelman, came to the office on his day off since his children and wife went on a vacation. He entered the office and found her there. They were stunned to see each other.
From the stories she heard about him, she imagined a well-built and ruthless man who looked more like a “monster.” He met her expectations at first glance, physically at least. Yet he turned out to have a good heart and he became a father figure for her in a foreign country where she barely knew anyone.
Bucket list check
“What are you doing here?” Appelman asked Souad on that fateful day in his office. Surprised and disoriented, she tried to communicate with him in broken English and French. He quickly ordered his secretary to look for a school for her. She was aged 19 at the time. “You have to learn,” he had said.
For the following years, she secretly learned the Dutch language at Joke Smit College in Amsterdam (1990-1992) before pursuing an MBA in modern business administration at Schoevers in the University of Amsterdam between 1993 and 1996.
El Markhous pretended to work overtime to attend school, while Appelman supported her cover story.
Her father’s words after hearing about her departure and her work as a cleaner were engraved in her heart. Disappointed and sad, her father asked her if he ever mistreated her or starved her to the point that she would clean toilets for Dutch people.
These words would stay with Souad for much of her formative years in the Dutch capital, motivating her, in a sense, to do her best to make her parents proud.
Hit by reality and new beginnings
She accepted to have an arranged marriage with the hope of continuing her studies. Her future husband, also of Moroccan-descent, agreed to support her studies.
Before her departure, Appelman handed her a letter in Dutch addressed to her father. In Larache, she opened and read the letter to her father. The letter, which essentially said that Appelman was her second father in the Netherlands, reassured El Markhous’ father.
As she returned to the Netherlands, she continued her studies and gradually built up her career with the support of her husband. Now married for 20 years, they have raised two daughters together and established a happy family.
Over the years, El Markhous rose through the ranks at De Combi, moving from cleaner to telephone operator to the head of administration at the Dutch construction company. She then became a member of the workers’ council, representing her fellow colleagues who all helped her through her journey of settling and integrating into her adoptive country.
Turning point
In 2014, De Combi was on the edge of bankruptcy. At the time, the construction firm had hundreds of employees and 11 branches across the Netherlands. Four branches closed down and others were sold like in Tilburg and Amsterdam. The buyers made it clear that they would cut jobs.
Feeling responsible for protecting the familial nest she had made for herself at Combi, El Markhous was determined to find a solution to prevent the company from sinking. And buying a branch was one of the few options available.
So she decided to buy the Amsterdam branch without hesitation. But then again, not having enough money, she was faced with the impossible feat of making the acquisition within a 24-hour deadline.
Along with her husband, she started to call friends and acquaintances to collect the money. The workers also contributed with their savings. At the end of the day, she made it and saved the lives of her team members. At the time, De combi workers were unpaid for three months and had to fill in for government support.
In the following meeting of the workers’ council, she announced her ownership over the Amsterdam branch in front of 600 workers. This made her the first woman to own a construction company in the Netherlands. For the next five years, she managed the company along with the business director Willie van Dijk before establishing Markhous Beheer BV in 2019
Incomplete joy
After she bought De Cambi’s Amsterdam branch, El Markhous’ story gained tremendous public and media interest. Proud of her achievement, she collected all newspaper articles and documents that commended her work and returned home to share her joy with her parents.
“I hadn’t seen my parents for three years,” she said. Excited to reunite with her family, she entered her home to learn that her father was diagnosed with Al Alzheimer’s. “He couldn’t recognize me,” she told us with teary eyes and a shaking voice.
Souad’s father passed away in 2016, two years after that visit. Until his last moment, he was unable to recognize his daughter or learn about her success story.
In 2018, El Markhous would be awarded the Ethnic Business Woman among 45 candidates. Months later, she received the Diwan award for her inspiring story and accomplishments.
A year later, she obtained a gift of appreciation and gratitude from the Moroccan embassy in the Netherlands.
She also featured in the Dutch series “Vrouwen die Bouwen” or “women who build.” Her story was further documented by Cor de Graag in a book titled “Ondernemers zijn net mensen,” which translates into English as “Entrepreneurs are just people.” The book is based on 50 interviews with inspiring entrepreneurs in the Netherlands.
Committed to helping others
With her growing success, El Markhous has committed to helping other women to achieve their dreams. Despite her busy schedule, she has accepted numerous invitations from NGOs, schools, and other organizations to share her stories but also inspire young women to be brave and pursue their dreams.
In 2015, she received a call from a young Ethiopian woman living in the Netherlands who wanted to become an engineer. The young woman asked her over the phone to convince her father.
Later on, the father and daughter visited El Markhous’ office. The father was surprised to see her in the office of a director, particularly that of a construction company.
Souad managed to convince the girl’s father. Three years later, she received a call from the same girl who told her that she now had a job in an engineering company.
The story touched the Moroccan-Dutch entrepreneur, prompting her to commit further to supporting other women as they struggle to establish themselves in male-dominated professions in the construction or STEM sectors.
Following in the footsteps of Appelman, El Markhous is becoming the guardian angel of numerous girls and women in Morocco and Europe.
Souad El Markhous’s legacy in the Netherlands and Morocco is in the making as she aspires to invest in her home country. Her dedication, determination, and resilience can be a source of inspiration for every girl and woman around the world.
