Besides his Elaqsa Watches and the newly launched Lion Watch, Fouad Zrhari unveiled plans to launch a third brand in 2024 that is entirely Moroccan.
In the world of horology, where time is measured with precision and elegance is crafted into every tick of the clock, Moroccan watchmaker Fouad Zrhari managed to fuse passion and craftsmanship and create meticulously designed pieces.
In an interview with Morocco World News, Zrhari shared his journey, one that transformed his love for watchmaking into a brand that blends the artistry of Arabic calligraphy and Morocco’s rich heritage.
A Passion ignited by chance
Zrhari’s love for watchmaking began by chance, as he describes it as “just a coup de foudre,” love at first sight.
It was the charm of timepieces that captured his heart and the idea of creating an instrument capable of measuring time, with its intricate mechanical diversity, was simply fascinating.
“The idea of creating an instrument that measures time fascinates me,” he said, adding that “the precision of tiny pieces fitting together one by one until they tell the time is just incredible.”
Like many young individuals searching for their path in life, Zrhari initially found himself at a crossroads. He stumbled upon an opportunity to attend a school for micro-mechanics, a choice that would become instrumental in shaping his destiny.
Little did he know that this decision would later lay the foundation for his future world of watchmaking. “The effort I exerted during that time serves me well today in the world of watchmaking,” he underlined.
“The school of micro-mechanics brought me immense value because it shares many similarities with instruments of measurement and calculation” which are used in watchmaking, he explained.
With his newfound skills, Zrhari went on to work with prestigious names in the industry, including Franck Muller, Roger Dubuis, and Jaeger-LeCoultre, which became his training ground. He reminisced about those days when celebrities graced the workshops.
Within these workshops, Zrhari undertook various roles, each offering a unique perspective on the art of watchmaking.
Through various roles and tasks, he learned the intricacies of the watchmaking process and emphasized the importance of the diverse trades within the industry. “This experience taught me about the entire process of watchmaking,” he said.
Turning a Dream into Reality
Yet, the defining moment of Zrhari’s journey came when he decided to take a leap of faith. Despite the challenges and strict regulations of designing watches while employed in Switzerland, he chose to work discreetly from his own home.
It was a risk, but it was fueled by a dream. “I saw many Arab personalities visiting the workshops and ordering their own models,” Zrhari recalled. “I turned to my friend and asked, ‘Why don’t Arabs manufacture their own watches?’ I didn’t understand it. Even though it might not be easy, I felt we should at least try.”
The response he received was one of doubt and skepticism. “Impossible,” his friend responded as he laughed. “It’s very difficult to gain recognition, very difficult to sell, and very difficult to invest in, as it demands a significant amount of money and time,” his friend told him.
However, Zrhari embraced this skepticism as a challenge, one he was determined to overcome.
That’s when Zehari decided to craft timepieces that are more than mere instruments that tell time, but a reflection of his heritage and a celebration of Arab culture.
Championing Arab Heritage in Watchmaking
Zrhari has infused his watches with a distinctive signature that pays homage to his Moroccan origins. “Arabic calligraphy, whether subtly concealed or prominently displayed, and Indo-Arabic numerals adorning the dial are the hallmarks of my creations,” Zrhari proudly said.
His watches stand as unique works of art, capturing the essence of his Moroccan roots.
These watches are not just timekeeping instruments; they are an embodiment of his identity, designed to be “recognizable from a distance,” Zrahri said.
What sets them apart further is their exclusivity. Zrhari’s watches are exceptionally limited in number, with the ultra-exclusive Elaqsa Watches, and the newly launched Lion Watch offering affordability to a wider audience.
Zrhari’s promise of a third brand, entirely Moroccan, in 2024 hints at an exciting future, where Zrhari’s artistry and Moroccan heritage will shine brightly in the world of horology.
Today, Zrhari’s journey has evolved into a mission. His passion for watchmaking has become more than just a hobby, as it is now a driving force with a clear purpose.
“There is a huge market and enthusiasm in this business,” Zrhari emphasized as he spoke of his ambition to establish a watchmaking training center in Morocco. This endeavor is not just about creating timepieces; it’s about creating added value for the African continent, he noted.
In addition, Zrahri conveyed an important message of perseverance and ambition to the youth.
“Don’t give up, even when faced with difficulties,” Zrhari advised. “Failure is not a setback; it’s an opportunity to become even stronger.”
He encouraged young individuals to transform their passion into a profession, regardless of the field they choose. With faith and determination, success will eventually come their way, he concluded.
source/content: moroccoworldnews.com (headline edited)
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Moroccan watchmaker Fouad Zrhari and some of his deisgns
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