MOROCCO’s Ilias Akhomach Ranks Among Top 3 Arab Dribblers in Europe

The new Atlas Lion played in Morocco’s first friendly game against Angola and is expected to be present in the second friendly against Mauritania on March 26.

Moroccan international footballer Ilias Akhomach is one of the top 3 most successful Arab dribblers in Europe’s top 5 leagues this season, according to the sports statistics website Sofascore.

The Villarreal CF’s right-winger has no fewer than 39 successful dribbles and comes after Algeria’s Rayan Ait-Nouri with 45 successful dribbles and Jordan’s Mousa Al-Taamari with 40 dribbles.

For the young Moroccan, who is participating in his debut season with the Spanish club, this is a huge honor. His coach Marcelino Garcia Toral has confidence in him because of his rapid rise to the starting lineup.

The 19-year-old player was recently called up by  Walid Regragui, the Moroccan national football team’s coach, to take part in the Atlas Lions’ training camp. 

On his official Instagram account, Akhomach expressed his joy over his selection to defend the Moroccan colors, saying: “Thanks God the dream has come true. I am proud of wearing the national jersey.”

Speaking to the media, the Moroccan player stated: “I always give my all when I play football … Since I was a child, I have always dreamt of being here and the opportunity has come now.” 

Akhomach made his debut in the friendly match against Angola, replacing Eliesse Ben Seghir in the 88th minute.

The game ended with a 1-0 victory in favor of Morocco with Angola’s defender David Carmo scoring an own-goal in the 72nd minute.

Akhomach is also expected to be back in the second friendly game against Mauritania on March 26, which will take place at the Adrar stadium in Agadir at 10 p.m.

source/content: moroccoworldnews.com (headline edited)

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Ilias Akhomach during the Morocco-Angola match

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MOROCCO

ALGERIA inaugurates Mosque ‘Djamaa El Djazair’ ahead of Ramadan 2024 with World’s Tallest Minaret and the 3rd Largest Mosque in the World

Algeria has finally inaugurated Africa’s largest mosque featuring world’s tallest minaret after years of delay.

The mosque with a minariet standing at 265 metres (869 feet) is being inaugurated ahead of the holy Muslim month of Ramadan.

Known as Djamaa El Djazair, the mosque reportedly cost close to $900m to build and was constructed by a Chinese firm.

The mosque is the the third largest in the world after the holiest sites in Makkah and Madinah and the largest in Africa.

It is located in the al-Mohammadiya area of Algiers and extends to an area of 200,000 square meters. The area of the prayer halls alone will be about 215,000 square feet.

The Great Mosque will also have a library, a conference center, a house of Quran, a museum and a research center.

source/content: cceonlinenews.com (headline edited)

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ALGERIA

EGYPT : The record-breaking Freedivers of Egypt

Masters of relaxation: The record-breaking freedivers of Egypt.

When the countdown began, Khaled Elgammal took one final, deep breath before descending without any breathing equipment into the ocean. One minute and 29 seconds later, still holding his breath, the Egyptian athlete had free-fallen to 102 metres (335 feet) – a national record.

But for it to count, he had to reach the surface again. He turned at the bottom of the line and began his ascent – focusing on deep relaxation and the feelings of the surrounding water. In all, he had held his breath for two minutes and 50 seconds.

Elgammal is Egypt’s deepest freediver, and his remarkable achievement set a new national record at the Sharm el-Sheikh competition in October 2023.

“When I came to the surface, it was bliss. It felt amazing,” Elgammal recalls.

Freedivers like Elgammal rely solely on the ability to hold their breath while diving underwater. Through training, these divers master relaxation to slow down their heart rate, allowing them to stay beneath the surface without breathing equipment for minutes at a time. Very deep dives like the one he did recently usually require divers to hold their breath for around three minutes at a time.

The practice of freediving can be traced back to traditional fishing in communities like Asia’s Bajau people, where coastal groups have used freediving to hunt underwater for 200 years. As a sport, freediving is now undergoing record growth, attracting people looking to connect with the ocean and better understand their body’s abilities.

As for Elgammal, he says he was captivated by the unique sensations of diving with a single breath.

“I always say that scuba diving is everything in slow motion; you’re moving slow, breathing slow, and the sound of the bubbles is hypnotising, so everything is in slow motion. Freediving is like you’ve paused… and are the only thing moving down there. So you give yourself the chance to sink within.”

The sport is now growing in popularity around the world. According to AIDA International rankings, 2,889 freedivers registered to compete in competitions in 2023, more than twice the number a decade earlier.

The freediving organisation told Al Jazeera that around 20,000 people have become certified freedivers in recent years. Scuba Schools International (SSI) has similarly seen a steady 10 percent annual rise in the number of people earning their first freediving certification.

Many of these certifications are awarded in Dahab, a bohemian enclave on Egypt’s Red Sea coastline which has become home to numerous freediving schools and elite instructors. Dahab featured a shoreline of palm trees and traditional Bedouin homes just a few decades ago. While still considered a small town today, it boasts a thriving beachfront of Egyptian and international restaurants and attracts a growing crowd from Cairo, Europe and Asia. A handful of luxury hotels have emerged but Dahab still maintains an authentic charm – with herds of goats freely roaming the streets.

It’s also one of the world’s best-known freediving hotspots due to its year-round water conditions and proximity to Egypt’s Blue Hole. Just 20 minutes away by car, the Blue Hole is a famous reef-lined sinkhole accessible from the shore.

Here, divers can descend to around 90 metres (295 feet) – almost the height of the Statue of Liberty.

A heightened state of self-awareness

But what has contributed to the rise of freediving?

The sport is linked to several mental and therapeutic benefits. A 2013 study by academics at ​​Atilim University in Turkey, found that freedivers tend to exhibit lower stress and anxiety levels than non-freedivers.

Carlos Diezel, the manager of Dahab Freedivers, a school that trains divers, explained that much of this is down to “breathwork”.

“The fact that we have to pay attention to our breath, our mind and relaxation when we go down teaches us awareness,” he says. “I believe that part of the problem, statistically speaking, for mental health issues is related to the lifestyle in modern society, that’s leading people to forget or block any kind of self-awareness.”

This heightened state of self-awareness is something that dedicated freedivers like Elgammal strive for. “I’m always aware now of what I’m feeling, what I’m sensing,” he says. “Freediving helped me to connect with myself.”

Freediving’s connection with nature and immersion in water may also contribute to its mental health benefits. Diezel says the most common reasons people sign up for freediving courses are a fascination with the ocean and learning more about themselves.

“They grasp this connection with themselves when you hold your breath and go deep,” he said, adding that students consider it “a ‘deep’ experience – sorry for the pun”.

Social media equally plays a role in bringing freediving to the forefront. Many freediving pictures allude to a sense of freedom, featuring divers among marine life and colourful reefs. The hashtag #freediving has amassed more than 3.5 million mentions on Instagram so far. “It’s getting a lot of attention as it’s quite photographic. Some videos are just mesmerising,” Diezel adds.

Diving safely

Within the existing freediving community, the sport’s surge in popularity brings added responsibility. Considered an “extreme sport”, freediving can be risky if safety protocols aren’t followed, or divers push themselves beyond their physical limits. They can experience oxygen deficiency symptoms like hypoxia and blackouts, as well as pressure-related risks like a ruptured eardrum, an example of a barotrauma.

Contrary to portrayals such as Netflix’s The Deepest Breath, divers losing consciousness – known as blackouts – are relatively uncommon, particularly in recreational diving at shallower depths.

Freedivers are also trained to rescue a fellow diver safely as part of their earliest training, learning to monitor each dive, spot signs of distress and how to react. Under the buddy system, which helps to ensure freedivers remain safe, divers never dive alone.

Tamsyn Signe is a professional freediver who champions safety whenever she enters the water. She has worked as a safety freediver in multiple competitions, and it’s her role to ensure the competing divers make it to the surface safely. Last year, she saved a diver’s life 30 metres (98 feet) underwater in a rare example of a deep rescue.

“As he got in front of me, the lights went out,” Signe recalls, describing the moment the ascending freediver just stopped moving after losing consciousness. At 30 metres below the surface, Signe was also holding her breath. However, she wasn’t thinking about the carbon dioxide building in her body – she had a job to do.

“Everything really slowed down,” she says. “I knew I was his best shot at being ok.” As she’s trained to do, Signe closed his airways with her hands and started finning (swimming up with flippers) with him toward the surface – a tricky job with the added weight of another diver. The competitor regained consciousness after reaching the surface, partly thanks to Signe’s quick thinking and supportive team. He would later reach out and thank her for saving his life.

Signe says the rescue changed her life too, making her more observant and prepared for unexpected risks, but it’s part of the job. Most freedivers believe that practising safety in freediving, such as never diving alone and being trained for rescue, is crucial to the sport’s survival.

But this is not just a tick-box exercise; safety also forges close bonds within the community. “When you go through an experience with people where you could potentially die, there’s some sort of connection that happens that is way deeper and intimate than normal. And those friendships do last a lifetime,” Signe adds.

Responsibilities beyond the breath-hold

Alongside valuing safety, Zahraa El-Husseiny, a freediving instructor and Egyptian national record holder, believes that protecting our oceans is also an important responsibility which comes with freediving. Many freedivers collect plastic they find floating in the water; others, like Diezel, stopped eating seafood after learning about the human impact of overfishing.

As Earth’s oceans face increasing pressures from pollution and global warming, those who rely on the sea will play a vital role in future conservation. First drawn to freediving because she was fascinated with marine life, El-Husseiny tries to teach others about respecting the ocean through her sport.

“We are very connected to the ocean, and we owe it to this to protect it. We know how essential it is to move freely underwater, so… we need to protect it,” she says.

For many, freediving offers a path for self-discovery and a deeper connection to the natural world. As a sport, it’s poised for continued growth in the future.

Freediving isn’t reserved for a select few either, and freediving communities are expanding in many coastal locations. “Everyone can learn how to hold their breath,” El-Husseiny adds.

“Everyone can learn how to enjoy the ocean and the peacefulness of diving. I would like people to know that this is something they can do, learn and progress in”, she says.

Passing on the love of this sport is something many freedivers take seriously. When Elgammal isn’t training for record-breaking dives, he’s working as an instructor and coach. He similarly urges those interested in the sport to “be curious”.

“Relax, enjoy, trust. Think about what you like and try to visualise that feeling.”

source/content: aljazeera.com (headline edited)

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EGYPT

MOROCCO Assumes Leadership of Human Rights Council with Pledge of “Credible” Engagement

FM Bourita stressed the need to confront attempts to distort human rights issues in favor of unrelated agendas, while launching initiatives to strengthen the Council’s effectiveness.

Morocco’s Minister of Foreign Affairs, Nasser Bourita, affirmed in Geneva that the Kingdom’s tenure leading the Human Rights Council will prioritize “credibility and dynamism,” aiming to foster constructive consensus towards the council’s objectives.

Addressing the high-level segment of the 55th session of the Human Rights Council, chaired by Morocco, Bourita emphasized the adherence to principles synonymous with Moroccan diplomacy.

He highlighted Morocco’s dedication to credibility in action, dynamism in performance, innovation in methods, and the pursuit of constructive consensus.

The election of Morocco to preside over this crucial United Nations body, with 30 out of 47 votes, serves as international validation of the nation’s unwavering dedication to human rights under the leadership of King Mohammed VI.

Surpassing South Africa in the vote, Morocco’s victory signals recognition of its far-sighted vision and commitment to the rule of law and fundamental rights.

Following his election, Morocco’s permanent representative to the UN in Geneva, Omar Zniber, reiterated the kingdom’s pledge to promote, respect, and guarantee universally recognized human rights.

Zniber highlighted Morocco’s role as a unifying leader on key issues such as interreligious dialogue, tolerance, environmental sustainability, migrants’ rights, and the impact of new technologies.

According to Minister Bourita, the Moroccan presidency builds on significant progress in establishing a comprehensive human rights framework.

He noted that despite the challenges posed by a complex international landscape marked by polarization and human rights violations, the country remains committed to advancing the Council’s agenda.

Bourita stressed the need to confront attempts to distort human rights issues in favor of unrelated agendas, while launching initiatives to strengthen the Council’s effectiveness.

In parallel with these efforts, Bourita took part in bilateral discussions with his counterparts from Bahrain, Kazakhstan and the Netherlands, as well as meetings with the UN High Commissioner for Refugees and the UN High Commissioner for Human Rights.

source/content: moroccoworldnews.com (headline edited)

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Nasser Bourita, Morocco’s Minister of Foreign Affairs

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MOROCCO

OMAN / ARAB: First Arab Postal Leaders Forum to be held in Muscat,Oman on Feb 12

The Ministry of Transport, Communications and Information Technology (MTCIT), in cooperation with Universal Postal Union, will host the first edition of the Arab Postal Leaders Forum from February 12 to 14 in Muscat.

An official at MTCIT informed that with participation of more than 60 representatives from 18 Arab countries, the forum will serve as a platform for discussions of crucial topics related to the digital transformation of business models within the postal sector. He explained that the primary focus of the forum is on leveraging digital technologies to reshape the postal industry.

Among its key objectives is exploration of opportunities to broaden access to digital economy services, encompassing e-governance and e-commerce, through various digital platforms.

The event will delve into the challenges associated with digital transformation across diverse sectors such as trade, finance, communications, transportation and customs.

“The forum’s agenda includes presentations and discussion sessions that will spotlight innovative digital solutions in the postal and e-commerce domains. Moreover, global best practices in the realms of digitisation and postal transformation will be discussed. The goal is to underscore the significance of collaborations and information exchange among stakeholders, fostering increased adaptability in postal systems amid the rapid pace of digital transformation,” the MTCIT official said.

The event seeks to  enhance  the adaptability of postal services and systems in response to the evolving technological landscape.

source/content: muscatdaily.com (headline edited)

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OMAN / ARAB

TUNISIAN Poet Abdelaziz Hammami Triumphs with Al Qawafi Award at Sharjah Arab Poetry Festival 2024

Tunisian poet Abdelaziz Hammami’s words resonated through the prestigious Sharjah Arab Poetry Festival, earning him the coveted Al Qawafi award. Held from January 8th to 14th in the UAE, the festival witnessed a celebration of Arabic poetry from across the region.

Hammami, already a seasoned voice in the poetry world with works published in various newspapers and magazines, stood out amongst the diverse talent. This is reported by TAP, a partner of TV BRICS.

Hammami’s journey with poetry began in his hometown of Kairouan, where he played a pivotal role in establishing the city’s first literary club in the late 1960s. His passion for the craft extended beyond writing, as he also served as a correspondent for the TAP news agency and collaborated with national radio and Tunisian television. This win at the Sharjah festival marks a crowning achievement for a poet who has dedicated his life to the beauty of language.

Hammami is not the only Tunisian celebrating at the festival. His compatriot, Moncef Ouhaibi, had earlier bagged the “Sharjah Prize for Poetic Criticism.” This double triumph signifies a potent resurgence of Tunisian poetry on the international stage.

With 12 awards bestowed upon deserving poets and critics from across the Arab world, the 20th Sharjah Arab Poetry Festival reaffirmed its position as a beacon for literary excellence. Hammami’s victory, in particular, underscores the enduring power of poetry to transcend borders and touch hearts.

source/content: dailynewsegypt.com (headline edited)

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TUNISIA

EGYPTIAN-BRITISH: Deena Rahman: Bahrain’s record-breaking trailblazer

Rahman was one of the first women to be paid to play football in Europe – and set a host of records!

  • Deena Rahman owns five Guinness World Records
  • She was one of the players who got contracts when Fulham became professional in 2000
  • Rahman represented Bahrain in 40 matches, and scored 23 goals

In 2000, almost a decade before the English Football Association awarded the first central contracts to women, Fulham Ladies, at the insistence of club chairman Mohamed Al-Fayed, turned fully professional. It was a watershed moment in the history of women’s football. One of the 16 players paid to play professional football, a first in Europe, was Deena Rahman.

Deena Rahman’s career has since become one of football’s enduring legacies. She has played for the England women’s age group teams, then Bahrain national team. A midfielder during her playing days, the 39-year-old now works to promote gender equality in football while also creating a host of world records. The former Fulham midfielder currently holds five Guinness World Records!

Born to an Egyptian father, Deena Rahman rose through Fulham’s youth ranks, then joined the Arsenal Academy. But she returned to Fulham, and became a member of the team which completed a treble of Premier League National Division, FA Cup and League Cup in 2003. The club became semi-professional soon enough, after three years.

At 15, Rahman made her England U-18 debut. She also represented the country of her birth in two UEFA Women’s Under-19 Championships. However, she retired as a Bahraini player, having scored 23 goals in 40 matches after making her debut in 2011. She is regarded as one of the greatest to have played for the Reds, the nickname for the team from the small Western Asian kingdom.

In her journey – from Fulham to Manama with a brief stoppage in Cairo – Deena Rahman has witnessed a whole gamut of human experience. As a prodigious talent in England, she was a regular at the all-conquering Fulham. But injury and the disbandment of the Cottagers in 2006 forced her to move to Egypt, where she played for Wadi Degla for a brief spell. Another injury sidelined her, and she was back in England.

Then Bahrain came calling, thanks to her association with Arsenal. In 2010, Rahman arrived in the Gulf to work as a coach at Arsenal Soccer School at Soccer City in Janabiya. After five years there, she and her husband Paul Shipwright established their own academy, Tekkers Academy.

Meanwhile, Rahman was also busy creating her own legacy. In 2017, she, along with 32 women from 20 countries, set the Guinness World Record for the highest game of football ever played. And the setting was 18,760 feet above sea level, atop Mount Kilimanjaro in Tanzania – the highest mountain in Africa.

The following year, Deena Rahman played her part in setting another Guinness World Record, this time for a game of football at the lowest point in the world, the Dead Sea in the Jordan Rift Valley, at 1,412 ft below sea level.

In 2019, Rahman clocked two more Guinness World Records by taking part in a match featuring 822 players during the biggest five-a-side game at Olympic Lyonnaise Training Academy in Meyzieu, Lyon. Then in an exhibition match on the sidelines of the 2019 FIFA Women’s World Cup in France, she got her fourth Guinness World Record as a part of the match with the most nationalities – 114 participants, representing 53 nationalities. In 2020, Rahman secured her fifth record by hammering 7,876 penalties in 24 hours at the Kick Off Academy in Saar.

source//content: fifa.com (headline edited) / Jayanta Oinam

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BRITISH / EGYPTIAN / BAHRAIN

EGYPT’s Rod al-Farag Axis featured in Guinness World Records as Widest Suspension Bridge

Egypt received on Wednesday a Guinness World Records’ certificate on Rod al-Farag Axis Bridge (Tahya Misr Bridge) passing over the Nile, for being the widest suspension bridge in the world at a width of 67.36 meters.

Guinness World Records website has not yet published news about the new Egyptian record-holder.

Regional Director for the Guinness World Records in the Middle East and North Africa region Talal Omar handed over the certificate to Mohamed Mohsen Salah, President and CEO of Arab Contractors company.

President Abdel Fatah El Sisi attended Wednesday the opening of Rod el Farag Axis Bridge, int the presence of Prime Minister Moustafa Madbouli, Presidential Adviser for National and Strategic Projects Sherif Ismail, Transport Minister Kamel el Wazir and a number of high-ranking state officials.

The Arab Contractors, a leading construction company in the Middle East and Africa, officially requested that Rod El-Farag Axis sets a record in the Guinness Book of World Records, said Ahmed Makled, chief executive manager of B Premium, the official partner of Guinness Records in Egypt.

Rod El-Farag Axis (TahyaMisr Bridge) links areas in northern and eastern Cairo with west Cairo. The Egyptian government said that the bridge, which aims to ease traffic and reduce commuting time, is the widest over a waterway.

Makled said that the relevant minimum limit set by Guinness is 65.235 meters, hoping that the bridge will meet other requirements and conditions set by Guinnessto become the world’s widest bridge, replacing Canada’s Port Mann Bridge, which was considered the world’s widest.

Port Mann, which has a width of 65 meters, was opened to traffic in 2012. California’s Bay Bridge was then opened in 2013, to replace Port Mann as the world’s widest. The aforementioned San Francisco-Oakland Bay Bridge has a width of over 78 meters.

Makled said that the TahyaMisr Bridge will seek to enter the Guinness World Records in the coming few days after it is officially inaugurated.

The construction of the flyover bridge is 100 percentcompleted, said Salah, the CEO of the Arab Contractors, adding that the bridge has been paved.

As many as 4,000 engineers, technicians and other workers have contributed to the construction of the bridge with a cost of LE 5 billion ($292.7 million), Salah said, adding that the second phase of the project costs LE 4 billion.

source/content: egypttoday.com (headline edited)

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The Arab Contractors officially requested that the Rod El-Farag Axis sets a record in the Guinness Book of World Records – Press photo

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EGYPT

MOROCCAN: Sara Chraibi, Founder of Maison Sara Chraibi Discusses Her Haute Couture Designs

This January, Sara Chraibi, founder of Maison Sara Chraibi presented for the first time at Paris Haute Couture Week. The Moroccan designer greatly impressed critics with her collection which combines traditional Moroccan craftsmanship with modern elements and materials for a unique style that celebrates her heritage but also appeals to the contemporary woman.

After living in Paris and working as an architect for several years, Chraibi returned to her home country to establish her fashion brand. It was a major shift in cultures but she wanted to be in her homeland in order to find ways to embrace the traditional craftsmanship techniques and find new ways to express this as a form of contemporary luxury. Her designs are deeply rooted in traditions but also appeal to the wider world. This season Chraibi presented her Spring/Summer 2023 collection at Paris Fashion Week after being invited by the Fédération de la Haute Couture et de la Mode to showcase her designs to the world. Here we find out more about the experience and what we can expect to see from her brand moving forward.

Tell us a little about how your brand came to life.

I grew up in an environment of art and culture. As a child, I was introduced to sewing and embroidery by my mother. After my architectural studies in Rabat, I moved to Paris where I wrote a diploma (DEA) in “Philosophy and Theory of Architecture”. In Paris, my passion for fashion and couture is nourished by the vitality and ​​creativity of the city. Alongside my job as an architect, I then began to draw, sew and embroider a multitude of couture pieces.

In 2012, I presented my first collection “Anatomic Architecture” during the final of a Competition organized by “Ateliers de Paris”. In the same year, I participated in Festimode Casablanca Fashion Week where the models paraded in front of the Casablanca cathedral. Greeted unanimously by the public and the press, these first appearances were the beginning of my professional retraining.

Congratulations on the Spring/Summer 2023 collection – tell us about this collection and how it came to life. 

When I started working on this collection, I wanted to share several elements of my personal story, my influences and my sensitivity to the world. I had this idea of ​​weaving a collection where each thread would represent part of the story: beginning with the architecture, the relationship to the structure of the garment, then there is the know-how, coming from a Moroccan textile tradition and the memory of the elegance of Moroccan women, there is this double culture that makes the originality of my point of view on fashion. I wanted to weave all this together and make it into a framework to tell a new reality.

This was your first time showing at such a level tell us about your experience being a guest member of the FMHC. 

For me, Haute couture is a dream, a celebration of uniqueness and being part of it as a guest member is a milestone for my brand.

Can you tell us about some of the traditional techniques that you used in your designs and how you have evolved the techniques and craftsmanship to give them a modern twist?

With my work, I take patterns, shapes and ancient techniques from Morocco but I add a certain twist or reinvent them in a new way. For example, I used the “sfifa” weaving technique to create a fabric rather than using it as an ornament, as is done traditionally. I mixed raw materials from Morocco, and I used golden thread and silk fringe to build garments as a link between two cultures and realities. I see traditional craftsmanship both as an inspiration and a call to innovation.

How do your heritage and upbringing influence your work today?

My brand is built around the Moroccan art of living, my architectural background and my interest in couture know-how inspire it. My brand aesthetic evolves around the idea of subdued femininity. With a timeless approach to eveningwear, I merge the East and West through one-of-a-kind couture garments.

Tell us about your first memory of fashion. 

I remember times before my mother had an important party, we would stroll from stall to stall in the markets in search of fabric and she would make dresses from scratch. I would sit next to her and watch her assemble the pieces of fabric one by one and sculpt the garment. At that time I started to collect fabric scraps to in turn sew something for my barbie doll. There was something magical about those moments. As I grew up, I remember my impatience to get dressed for these events; to put on a beautiful dress, to finally be part of the adult world, with all those sophisticated ladies, perfumed, richly adorned in silk and lace, with an appearance that made everyone’s heads turn. The women of Morocco are beautiful and sensual and wearing a caftan is an ancestral tradition, a ritual that is passed down from mother to daughter.

How do you think your background in architecture has influenced your designs and the way you put looks together?

I quickly realised that fashion and architecture could share the same vision. As an architect, I liked the modern period. In my clothing designs, I am influenced by modern architecture. All my attention goes to the purity of the lines, to the elegance and the lightness of the structure, it is a sort of quest for the essential.

What is the vision for your brand moving forward?

For me, succeeding in the world of fashion comprises several essential elements: commercial success, of course, but also and above all, success together as a team to share values ​​and wealth, to ensure that each person in the company grows through their work. There is also a cultural success, where in addition to offering products, a brand manages to permanently establish its universe in the collective imagination. That’s all I want to achieve for my brand.

Who are some of the designers or brands that you admire?

Madeleine Vionnet, Jeanne Lanvin, and Elsa Schiaparelli, all made contemporary fashion history with a feminine point of view. I also admired Lee McQueen’s vision and Azzedine Alaia’s sharpness.

There are few brands from the Arab region that have managed to reach success on a global level – what is your opinion on this and what advice would you give to aspiring designers in the Middle East?

I wish that there are more and more brands with an Arab or oriental DNA on the international scene. Fashion is a great tool of soft power. Each new designer who launches in the region is responsible for spreading our culture to the rest of the world.

In this issue we are celebrating the month of Ramadan, what does this time mean to you and how will you be spending it this year?

Ramadan is one of my favourite times of the year. It’s time to reconnect with our faith. I like to spend it with my family and friends, to celebrate with pride and joy and I also like to share iftar with my non-Muslim friends.

What is next for you this year and for the rest of the year?

I’m working on the Maison Sara Chraibi Fall/Winter 2023 couture collection. I will also launch an e-commerce site later in the year.

What can you tell us about your brand in the Middle East and can we expect to see you here soon?

I plan to do some trunk shows in the Middle East over the coming months. The Middle East is an important market for my brand and It’s very important to establish long-term commercial partnerships there.

source/content: aeworld.com (headline edited) / Lindsay Judge

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MOROCCO

ABU DHABI, U.AE./ ARAB WORLD: ’16th Khalifa International Award for Date Palm and Agricultural Innovation’ announces Winners

Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence and Chairman of the Board of Trustees of the Khalifa International Award for Date Palm and Agricultural Innovation, expressed his appreciation for the patronage and the support the Award continues to receive from His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court. He also praised Sheikh Mansour’s contribution to the development of the date palm cultivation and production sector at the national, regional and international levels.

This is in addition to strengthening the UAE’s leading position through cooperation with date-producing countries and concerned regional and international organisations, where Sheikh Nahyan expressed his confidence in the efforts of the Award’s General Secretariat, which played an important role in building global partnerships to develop this sector.

Dr. Abdelouahhab Zaid, Secretary-General of the Khalifa International Award for Date Palm and Agricultural Innovation, announced the winners of the Award in its 16th session during his speech at the press conference held on Monday at the Emirates Palace Hotel, Abu Dhabi, in the presence of Dr. Helal Humaid Saed Al Kaabi, Member of the Award’s Board of Trustees, and Secretary-General of the Abu Dhabi Council for Quality and Conformity.

International Award Winners:

The award in the Distinguished Innovative Studies and Modern Technology category was won by Dr. Khaled Masmoudi – College of Agriculture and Veterinary Medicine (UAEU) for “Enzyme stabilization and thermotolerance function of the intrinsically disordered LEA2 proteins from date palm” and Dr. Ezzeldin Gadallah Hussein Ahmed – Agricultural Research Centre, Ministry of Agriculture and Land Reclamation (Egypt), for “Phoenix dactylifera in vitro culture and transformation of Thio-60 antifungal gene via chitosan nanoparticle”.

The award in the Pioneering Development and Productive Projects category was won by Dr. Lim Swee Hua Erin – HCT (Abu Dhabi), for “Sustainable Seeds: A Tale of Two Innovations” and AFRICA ORGANICS (Morocco), for the world’s largest organic date palm plantation (1200 ha) of farmland.

The award in the Pioneering and Sophisticated Innovations Serving the Agricultural Sector category was won by Dr. Yarub Kahtan Abdul Rahman Al Doruri – University of Sharjah for “Production of powder-activated carbon from natural resources” and VALORIZEN LLC, Research and Innovation Centre (Egypt) for “Scalable, Market Driven and Climate Positive Solutions of Date Palm Waste”.

The award in the Influential Figure in the Field of Date Palm and Agricultural Innovation category was won by Dr. Ramzy Abdelrahim Dessoky Aboaiana (Kingdom of Saudi Arabia) and Prof. Ibraheem Jaddoa Olelwi Al Juboori, PhD (Iraq) for “A qualitative leap and big steps”.

source/content: wam.ae (headline edited)

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EGYPT / IRAQ /MOROCCO / SAUDI ARABIA / UNITED ARAB EMIRATES (U.A.E)