With the newly emerging social entrepreneurship movement, Moroccan youth are keen to develop entrepreneurial solutions to respond to local challenges.
Driven by innovation and the spirit of entrepreneurship, a student-led team from Enactus Club at Morocco’s Mohammadia School of Engineering (EMI) has developed a fabric made from milk to reduce dairy waste.
A team of 10 engineering students took the lead to make a positive impact within Moroccan society after observing the alarming amount of milk waste discharged in rivers and lakes. The dumping of milk waste has severe consequences for the balance of marine ecosystems as well as on the quality of drinking water.
The “S-ILK” project is a promising alternative to classic fabrics, by focusing on creating a tissue based on casein, a protein extracted from milk.
So far, the team has been able to develop the first prototype of its biodegradable fabric in the form of textile yarns and now seeks to begin mass production.
Speaking to Morocco World News, S-ILK Project Manager Omar Dirane stressed that synthetic fabrics, made from nonrenewable fossil fuels, are often bad for health and the environment. This became the reason why the team decided to use milk as a fabric to make clothes while reducing the pollution of dairy products.
Research quoted by The Guardian has found that 16% of dairy products, approximately 128 million tonnes, is lost or discarded globally each year; an efficient solution is therefore needed to reduce the environmental impacts of this large-scale food waste.
Ghita Dahhou, a project associate, told MWN that their long-term goal consists of making “S-ILK” a startup in which they seek to develop and sell eco-friendly clothes, while also raising awareness about food waste and making people eco-responsible through what they wear.
“The idea of creating a brand of ecological fibers is present and could be a big step for the textile industry in Morocco,” Dahhou said. As eco-responsible alternatives to fast fashion keep growing worldwide, the industry is significantly becoming more competitive.
Project associate Taoufiq Saaad spoke on the difficulties they could potentially face in implementing their startup in the future, especially as young students without years of experience in the field.
S-ILK team members, however, are keen to keep their optimism and ambitions to achieve their professional aspirations, noting that “our young age will not stop us from being invested in the engineering field and giving everything we have to improve it.”
Social entrepreneurship: challenges and opportunities
Eager to position their product in the Moroccan market, the team has conducted a market study to identify their niche while focusing on customers that support environmental advocacy and are eco-responsible.
Similar customers that follow the ecological trend are harder to find in Morocco due the “traditional mindset” some people still have, Ghita argued. Such a mindset, in addition to societal pressures, hinder young project holders from “taking risks and exploring what is beyond our comfort zone.”
As part of their market research, they also conducted interviews with people in the streets of Rabat. Taoufiq Saaad highlighted that people were “intrigued by the product especially when we told them that the piece will be cheaper than actual silk.”
“As we have been showing a potential to grow, we have been able to find clients who are interested in purchasing our product,” he added.
Supported by Moroccan hypermarket chain Marjane Holdings and Orange Maroc, one of three major licensed telecommunications operators in the country, the project manager expressed the team’s interest in securing more funds to be able to expand their project.
He explained that “Orange digital center” provides them with the tools needed to elaborate their research while “Orange Fab Lab” is where they experiment on their product and work on improving it.
When asked how they manage to finance projects within Enactus EMI, especially those starting from scratch, Dirane underlined that when a project within the EMI network wins a prize, they split it so that all projects can be able to expand.
Meanwhile, Ghita underlined that in recent years, Morocco has been offering several opportunities for young project holders to show their potential, either through financial aid or other facilities that banks provide, in addition to the support and mentoring from several incubators.
“With over 300 alumni of Enactus EMI, and 66 current members, we have much expertise, and engineers in different industries across Morocco, all coming together to contribute to the growth of innovative projects,” he added.
For Omar, Taoufiq, and Ghita, the project is helping them become the leaders of tomorrow by.being engaged in extracurricular activities to develop soft skills such as teamwork, communication, and problem-solving, among others, while also seeking expertise in the engineering field.
source/content: moroccoworldnews.com (edited)
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